40 advertising execs who manage $90 billion in spending describe how they're shifting their 2020 budgets in a new report. Here are 4 key takeaways for the TV industry.

Analysts at the Wall Street research firm UBS surveyed 40 ad executives about how they're shifting the more than $90 billion they collectively manage in ad spending, in light of the coronavirus pandemic.

Link de la noticia: 
https://www.businessinsider.com/how-advertising-execs-are-changing-2020-budgets-...