Ad exposure once a week is best for CPG brands

Frequency is a vital element of brand strategy. Marketers must exercise prudence, however, to balance the goal of staying top-of-mind during buying situations while also not wasting spend if their frequency levels are too high.

Link de la noticia: 
https://www.warc.com/content/feed/ad-exposure-once-a-week-is-best-for-cpg-brands...