OOH Industry Releases New Audience Data, Reboots Reach & Frequency

In a move that could effectively recalibrate the way advertisers and agencies value out-of-home media in the U.S. – especially its reach and frequency – the industry’s audience location measurement service 

Link de la noticia: 
https://www.mediapost.com/publications/article/382953/ooh-industry-releases-new-...