Over 80% of ads fail to reach 'attention threshold'

Eighty-five percent of ads fail to reach the “attention threshold” that is needed to make an enduring impact from a brand-building perspective, according to research discussed at the Cannes Lions International Festival of Creativity 2022.

Link de la noticia: 
https://www.warc.com/content/feed/over-80-of-ads-fail-to-reach-attention-thresho...