The ‘first inning’ of Web3 finds media agencies cautiously testing to stay ahead of potential consumer adoption

As the elements that encompass Web3 — the metaverse, NFTs, blockchain, crypto, gaming and DAOs — wend their way into the marketing universe, media agencies are taking heed and learning their makeup and potential as quickly as possible

Link de la noticia: 
https://digiday.com/media/the-first-inning-of-web3-finds-media-agencies-cautious...