Agencias

Industry Questions Timing, Frequency Of Google Ad Changes

Changes to Google advertising products can alter quarterly financial outcomes for the company and the advertisers using them, but analysts and agencies are beginning to question the timing and frequency of those changes.

mediapost.com - - 02/05/2019

Carat mantiene la cuenta de medios de Coca-Cola

Un concurso con Carat como incumbente y Mediacom (WPP) así como UM (IPG Mediabrands). Una cuenta de casi 46 millones de euros, según Infoadex

programapublicidad.com - - 01/05/2019

S4 Capital, el holding de Martin Sorrell, se expande con dos nuevas empresas

La compañía que adquirió en 2018 a MediaMonk y MightyHive incorpora a Caramel Pictures y ProgMedia.

adlatina.com - - 30/04/2019

La inversión publicitaria en medios convencionales crecerá este año un 1,8%, según Zenthinela

Los panelistas de Zenthinela rebajan sus expectativas de crecimiento de la inversión publicitaria con respecto a hace dos meses a raíz de la incertidumbre política. 

marketingdirecto.com - - 30/04/2019

Interpublic aumenta sus ingresos un 13% en el primer trimestre

El grupo Interpublic -matriz de agencias como McCann o UM- ha elevado sus ingresos un 8,9% en el primer trimestre del año, al alcanzar los 2.004 millones de dólares

dircomfidencial.com - - 29/04/2019

Bain, Apollo Among Bidders for WPP's Kantar Business

Bain Capital and Apollo Global Management LLC are among several buyout firms that are still in the running to acquire a majority stake in WPP’s data and market research unit Kantar,

bloomberg.com - - 28/04/2019

BNP Paribas Arbitrage SA Has $17.19 Million Holdings in Omnicom Group Inc. (OMC)

BNP Paribas Arbitrage SA lifted its position in Omnicom Group by 62.5% during the 1st quarter, according to the company in its most recent filing with the SEC.

fidaily.com - - 28/04/2019

IPG touts strong organic growth in first-quarter earnings

IPG trumpeted an organic growth story in its earnings call this morning. First quarter net revenue organic growth was 6.4 percent worldwide, reflecting 5.7 percent growth in the U.S.

adage.com - - 26/04/2019

MediaMonks acquires Caramel Pictures while Mightyhive combines with ProgMedia

MediaMonks has made its first acquisition since itself being acquired by Sir Martin Sorrell’s S4 Capital with film studio Caramel Pictures.

thedrum.com - - 26/04/2019

LG Electronics calls global media pitch

LG Electronics has called a review of its global media business. Incumbent Havas Media declines to participate  Havas MediaGroup has held the global LG media account outside the US

campaignasia.com - - 26/04/2019

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