Agencias

Publicis Media launches global commerce practice

Publicis Media announced today the launch of a global commerce practice encompassing commerce strategy, media and marketplace investment, content and merchandising.

adweek.com - - 29/03/2018

Spark Foundry Promotes 30-Year Publicis Groupe Vet to Global President Role

Boothe will continue to serve as Spark Foundry USA CEO in addition to his new responsibilities as global president. In the new role, he will be tasked with driving growth across the Spark Foundry network 

adweek.com - - 29/03/2018

Carat se hace con dos contratos de la Generalitat de Cataluña valorados en 14 millones de euros

Para hacerse con esta cuenta, Carat se impuso al resto de agencias que forman parte del pool de la Generalitat

dircomfidencial.com - - 28/03/2018

Dr. Oetker asigna su cuenta de medios en España a Ymedia

La multinacional alemana de alimentación Dr. Oetker ha adjudicado su cuenta de medios en España a Ymedia, del grupo Dentsu Aegis Network,

dircomfidencial.com - - 28/03/2018

Why media agencies will evolve away from online ad buying and towards consulting

Currently, around 43% of media agencies view their primary duty as buying media on Google and Facebook, something they do not see themselves doing in five years, a recent study found.

campaignlive.co.uk - - 27/03/2018

Minshare lanza un nuevo y ultrarrápido servicio que alumbra campañas en apenas 24 horas

Mindshare, propiedad de GroupM, ha lanzado a nivel global un nuevo servicio, Mindshare 24, que genera campañas en un plazo de apenas 24 horas.

marketingdirecto.com - - 27/03/2018

Grupo Ontwice se reinventa y triplica resultado en 2017

Por tercer año consecutivo, Grupo Ontwice llega al crecimiento del 61%. Está preparado para acelerar su crecimiento en Europa y Latinoamérica

marketingdirecto.com - - 27/03/2018

GroupM’s preparing for GDPR by requiring publishers sign a data-protection contract

GroupM wants publishers to sign a new data protection contract that could force them to share control of their audience data with the agency group, letting the agency continue targeting ads after the General Data Protection Regulation kicks in 

digiday.com - - 26/03/2018

Zenith Boosts Global Ad Forecast, Cites Global Economic Expansion

Publicis Media’s Zenith unit has indeed upgraded its advertising outlook for 2018, albeit a modest one-tenth of a percentage point. Zenith now projects that global ad spending will expand 4.6% 

mediapost.com - - 26/03/2018

Dentsu Aegis Net Dominates 2017 New Media Biz

COMvergence’s New Business Barometer is based on results of more than 1,100 media pitches completed between January and December, 2017. The study evaluates activity spanning nearly 30 markets,

mediapost.com - - 26/03/2018

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