Agencias

Carat named world's leading media agency in Recma report

The Dentsu Aegis network has taken the top spot in Recma’s Qualitative Network Diagnostics report, pushing MediaCom to second place.

campaignlive.co.uk - - 10/11/2015

Media Planning; Arena Media; Carat; Focus Media; Netthink Iberia y Proximia ganan 24 millones Publicidad Institucional Cataluña.

Se trata de la formalización del acuerdo marco de los servicios de gestión e inserción de publicidad institucional en los medios de comunicación de la Presidencia de la Generalitat 

programapublicidad.com - - 10/11/2015

GroupM designó al CEO de Xaxis Brian Lesser como CEO para Norteamérica

Mientras el negocio tradicional de medios va cediendo espacio a los nuevos formatos publicitarios digitales, y la tecnología cambia las formas en que esos avisos digitales son comprados y vendidos,

adlatina.com - - 09/11/2015

Is Your Media Agency Operating at the Speed of Culture?

The velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is no longer a matter of choice but an absolute necessity for marketers' long-term sustainability and survival.

adweek.com - - 09/11/2015

Xaxis promotes Brian Gleason to top global role

WPP’s programmatic trading unit Xaxis has promoted its Americas chief Brian Gleason to its top global role, to replace GroupM-bound Brian Lesser.

mandmglobal.com - - 07/11/2015

Zenith Valencia promocionará el Turismo de la Región de Murcia en Europa

Zenith Valencia ha ganado el concurso de Instituto Turístico Región de Murcia destinado a dar a conocer la Región como destino vacacional atractivo y preferente

programapublicidad.com - - 06/11/2015

Mindshare launches Shop+ retail data offering

WPP’s Mindshare is launching a unit dedicated to helping clients control real time data for in-store and online shopping. Mindshare North America managing director Joe Migliozzi is the global lead for Shop+, with a worldwide team of 12.

vertele.com - - 06/11/2015

Peter Meras, nombrado global COO de Initiative

Peter Mears será a partir del 1 de enero global chief operating officer (COO) de la agencia de medios Initiative, perteneciente al grupo IPG Mediabrands.

elpublicista.es - - 05/11/2015

GroupM adquiere mayoría de Essence Digital, que operará de forma independiente en su portfolio

GroupM, area de medios de WPP ha adquirido una “participación mayoritaria” en la agencia digital de medios independiente Esencia Digital Ltd.

programapublicidad.com - - 05/11/2015

GroupM Acquires Majority Of Essence, Will Operate Independently As Part Of Its Portfolio

Terms of the deal were not disclosed, but the companies said Essence would become a part of GroupM’s “portfolio,” and would continue to operate as an “independent brand” capable of accessing GroupM’s “global reach and infrastructure.”

mediapost.com - - 04/11/2015

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