Agencias

Arena, única agencia de medios galardonada con un FIAP

Arena ha sido galardonada con un Sol de Bronce en la categoría “Creatividad Independiente en redes sociales”  en la 45º edición del Festival Iberoamericano de Publicidad, celebrado la pasada semana en Miami.

periodicopublicidad.com - - 07/05/2014

Havas Posts 3% Gain in Organic Growth

Thanks to improved results in North America and strong performance in high-growth countries, Havas said first-quarter revenue rose to $542 million, with a 3 percent increase in organic growth. 

adweek.com - - 06/05/2014

VivaKi's Marco Bertozzi promoted to president of Audience on Demand, EMEA

Bertozzi, previously executive managing director running VivaKi in the UK and across EMEA, takes up the role with immediate effect. Bertozzi will continue to lead the EMEA strategy for addressability, 

brandrepublic.com - - 06/05/2014

Starcom wins £5m easyGroup media account

EasyProperty, the online estate agency from easyJet-founder Sir Stelios Haji-Ioannou's easyGroup, has appointed Starcom to handle its £5 million media planning and buying account.

mediaweek.co.uk - - 06/05/2014

Microsoft confía a Carat su cuenta global de medios de 1.100 millones de euros

La agencia de medios Carat, del grupo Dentsu Aegis Network, gestionara para Microsoft su cuenta de medios valorada en 1.100 millones de euros. Microsoft, acaba de asignar a Carat sus medios a nivel mundial tras un intenso concurso

programapublicidad.com - - 05/05/2014

Nuevas compras de WPP:la agencia digital Twist Image en Canada, y Group M la mayoría de aMVG (Aerodeon) en Turquía.

WPP anuncia la adquisición de la agencia digital Twist Image Multimedia una de las agencias de marketing y creatividad digital líderes en Canadá mientras Group M anuncia su intención de comprar la mayoría de aMVG

programapublicidad.com - - 05/05/2014

eBay elige a MediaCom como agencia de planificación y compra de medios en EMEA

Con el objetivo de impulsar un programa de marketing ambicioso y que permita un impacto a mayor escala, eBay, la plataforma global de compra y venta, anuncia que MediaCom será la agencia encargada de la planificación

marketingdirecto.com - - 05/05/2014

MediaCom snatches £80m eBay EMEA media

MediaCom has been appointed as eBay's lead media planning and buying agency across its £82 million EMEA account, unseating the incumbents including Carat, Fetch and Essence.

mediaweek.co.uk - - 02/05/2014

IPG Mediabrands hires Dean Donaldson to lead innovation

IPG Mediabrands has hired Dean Donaldson, the former global head of innovation at the ad tech company DG Mediamind, in the new role of chief innovation officer across its G14 region.

campaignlive.co.uk - - 02/05/2014

Microsoft Moves Ad and Media Business to Dentsu Aegis and IPG

Microsoft is moving its multibillion-dollar ad and media business, indicating a fresh-start approach under newly appointed CMO Chris Capossela.

adage.com - - 30/04/2014

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