Media Companies With Digital-Only Sales Staff Perform Better

In the last two years, traditional media companies have increasingly consolidated offline and online reps into unified sales forces. The proportion of media companies with digital - - 17/01/2012

Contextually Relevant Mobile Ads See Impressive Clickthrough Rates

Contextual advertising has long been a staple of many media plans for brand marketers looking to approximate their target audience through aligning their ads with relevant site - - 17/01/2012

Facebook Is Totally Not an Echo Chamber, Says Facebook

Is Facebook your own personal hangout, where you gossip with a small group of your close friends? Or is it a big, sprawling cyber-campus, where you get bombarded with new ideas - - 17/01/2012

Kantar Media acquires Chinese social media agency CIC

Kantar Media is expanding its social media offering in China through the acquisition of social media research and consulting agency CIC, for an undisclosed sum. Founded in 2004, - - 17/01/2012

Los anuncios de Facebook vinculados a las páginas de marca serán más económicos

Parece que Facebook pretende tomarse en serio la conquista dle mercado publicitario. Y no sólo eso, sino que pretende que marcas y anunciantes vincules sus anuncios a sus páginas - - 17/01/2012

Facebook podría salir a bolsa la tercera semana de mayo

La red social Facebook podría salir finalmente a bolsa la tercera semana del próximo mes de mayo, según informan fuentes cercanas a la operación al portal tecnológico All things D - - 16/01/2012

Wikipedia Shutting Down For 24 Hours To Protest SOPA Piracy Bill

Capping a flurry of recent developments in the fuss over the Stop Online Piracy Act, Wikipedia's founder said the site will go dark for 24 hours starting Wednesday at midnight. - - 16/01/2012

Facebook plans $10bn May stock offering

Social media giant reportedly planning world's biggest technology float, offering 10% stake, valuing company at $100bn. The timetable would mean Facebook would need to file - - 16/01/2012

More Marketers Turning To Search Specialty Shops, Majority Still Use Full-Service Media Agencies

Marketers are turning to specialist agencies for their online search marketing efforts, according to a new study issued Monday by the World Federation of Advertisers. The Brussels - - 16/01/2012

Acuerdo entre la Asociación Española de Prensa Gratuita y ADCLOUD

La Asociación Española de Prensa Gratuita (AEPG) y Adcloud España, han firmado un acuerdo de colaboración. El convenio permitirá a los medios asociados de la AEPG beneficiarse de - - 16/01/2012