Digital

Los anuncios y pines patrocinados llegan a Pinterest

Se sospechaba hacía tiempo que una de las redes de imágenes más populares y de un crecimiento brutal en los últimos meses tenía que encontrar el camino de la rentabilidad. Con un amable correo electrónico

puromarketing.com - - 20/09/2013

Pinterest Will Test First Ad Units, Promises Transparency

Pinterest plans to test a promoted unit product with a select group of undisclosed businesses as it dips its toes into advertising for the first time. CEO: definitely no banners

adweek.com - - 20/09/2013

Digital Video Ad Size Impacts Performance

Digital video is surging. According to Cisco Systems, US internet video traffic in 2012 averaged 4.6 exabytes per month, and by 2017, that figure will nearly quadruple to 17.1 exabytes per month.

emarketer.com - - 20/09/2013

All Things Digital severs ties to Dow Jones, still looking for a buyer or partner

All Things Digital, the technology news site run by Kara Swisher and long-time Wall Street Journal technology columnist Walt Mossberg, has cut its ties to Dow Jones and is looking for a new media partner or buyer.

gigaom.com - - 20/09/2013

TV Viewers Use Twitter During Ads

Good news for TV programmers: TV viewers use Twitter during their TV programming -- showing lots of engagement, according to analysts. The bad news? Many are also tweeting during commercials.

mediapost.com - - 19/09/2013

Millennial Media and AppNexus launch mobile ad exchange

Independent mobile ad network Millennial Media has teamed up with ad technology platform AppNexus to launch the Millennial Media Exchange (MMX), a mobile advertising exchange which they claim is the world’s largest.

mandmglobal.com - - 19/09/2013

La MMA revela nuevos datos sobre el Consumo de Contenido móvil en España

Los usuarios españoles son multidispositivos y multitarea. El estudio analiza el comportamiento de los consumidores móviles españoles respecto al contenido que reciben en sus móviles: 

puromarketing.com - - 19/09/2013

Zuckerberg: No plans to get into news business

While Amazon.com founder and CEO Jeff Bezos is buying The Washington Post, fellow digital icon Mark Zuckerberg has no plans to get into the news business. 

usatoday.com - - 19/09/2013

AOL Launches New Premium Ad Formats

AOL is getting ahead of the Advertising Week bustle by introducing four new premium ad formats today. The new products include a wallpaper/takeover unit that transforms as you scroll; a "loft" unit that travels down a Web page 

adweek.com - - 19/09/2013

Instagram sigue sigue guardando silencio sobre los planes de publicidad

El CEO de Instagram, Kevin Systrom, sigue sin ofrecer detalles sobre los planes de publicidad para 2014 que llevará a cabo la plataforma para compartir fotos y vídeos. Systrom estuvo presente en la Galería Nacional de Retratos en Londres

telecinco.es - - 19/09/2013

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