Orange Advertising Network to sell BSkyB online ads across Europe

BSkyB has appointed Orange Advertising Network to sell its European inventory outside of its home markets of the UK & Ireland, as it looks to boost its display ad sales across Europe. Orange Advertising - - 20/04/2012

From Clicks to Completion: Online Video Ad Effectiveness

New technology and creative thinking will foster deeper ad engagement from viewers. With video advertising the fastest-growing online ad format, brands need to pay close attention to their video ad campaigns. - - 20/04/2012

Advertisers follow consumers mobile media habits

Advertisers are flocking to in-app advertising to cash in on the boom of the app ecosystem according to Strategy Analytics. The latest Global Mobile Media Forecast shows that in-app advertising reached $1.7bn - - 20/04/2012

Forecast: Mobile content, ad sales will hit $67 billion in 2012

Mobile media content is going centre-stage. So much so that, in 2012, global revenue from mobile advertising and content will hit $67 billion, according to a new Strategy Analytics forecast. That is the remainder - - 20/04/2012

Un 69% de los consumidores pagaría por ver vídeos en Internet

El 69% de los consumidores estaría dispuesto a pagar por ver vídeos por Internet siempre que estos servicios fueran de alta calidad y con poca publicidad, según los resultados de la encuesta de la consultora Accenture realizada en España, - - 19/04/2012

DG lanza una plataforma publicitaria de video de doble pantalla

Permite a los dispositivos que se ejecutan en segundas pantallas, como los smartphones y las tabletas, reconocer automáticamente el contenido que se está emitiendo en la televisión. Esta plataforma es el resultado de un acuerdo previo - - 19/04/2012

Google shutting out rivals, claims Russian search engine Yandex

Yandex co-founder says US tech giant is 'semi-open', criticising its Android smartphone platform and Chrome web browser. Responding to comments made to the Guardian by Sergey Brin, the Google co-founder, - - 19/04/2012

Facebook Beefs Up Ad Analytics

Adds detailed metrics, attribution window. Advertisers are spending a lot more money on Facebook, and naturally they want to know more about how their paid campaigns are performing. So Facebook is doing - - 19/04/2012

Spotify partners with Coke to expand international reach

Spotify unveiled a global partnership with Coca Cola Wednesday that it says will greatly expand its international reach and exposure, giving it a boost similar to the way its Facebook integration has supercharged - - 19/04/2012

Unwanted Digital Ads Turn Off US, UK Customers

Two-thirds say digital advertising is excessive. Digital has provided new channels for marketers to reach their audiences. But smart devices have also exposed customers to a dramatically increased number - - 19/04/2012