3 problemas que tendrá que solucionar TikTok en 2022

Más allá de los típicos vídeos virales y entretenidos que vemos a diario en TikTok, hay diferentes problemas que se les han ido sumado a la plataforma de contenido digital. - - 17/10/2021

The Trade Desk Kicks Off UID 2.0 Beta Testing In Canada

Some existing UID2 partners are helping to shepherd the test, including Index Exchange, Magnite, Publicis, Omnicom Media Group and IPG’s Kinesso. - - 17/10/2021

The five groups active on Twitch

Twitch users form a diverse set and the primary draw of the platform is now more about the community than the content, meaning brands have to rethink the best way to connect with these audiences. - - 17/10/2021

Blockgraph Is Launching A Clean Room For TV Ad Measurement

Data clean rooms are secure, that’s the whole point. But they’re not always flexible or scalable, said CEO of advanced TV data platform, which is owned by Comcast, Charter and ViacomCBS - - 16/10/2021

More than half of marketing emails threatened by iOS 15

Apple's popularity as an email service and the company's push into data privacy means the ability of advertisers to understand the performance of their email marketing campaigns is being challenged, according to data from Litmus. - - 16/10/2021

Instagram Struggles With Fears of Losing Its ‘Pipeline’: Young Users

The app, hailed as Facebook’s growth engine, has privately wrestled with retaining and engaging teenagers, according to internal documents. - - 16/10/2021

Dentsu promotes Michael Komasinski to global CEO of Merkle

Komasinski is currently president of Merkle/CXM, Americas, and leader of the Dentsu Customer Experience Management (CXM) Service Line in the Americas. - - 16/10/2021

Mediahub Wins Farfetch Global Comms Planning, Media-Buying Account

Interpublic’s Mediahub has won the global communications planning and media-buying account for Farfetch, the online luxury retail platform. - - 15/10/2021

The expanding world of TV: how YouTube aims to boost brands across CTVs

Connected television (CTV) is a slept-on part of the media mix. They are a gateway to many different types of content, from the traditional broadcasters to digital and social video platforms. - - 15/10/2021

Why The Media Should Care About Crypto

The game has 10 million-plus players today, with almost one-half of them in the Philippines, and now generates more than $200 million of transactions per month. Yes, it’s that big. - - 15/10/2021