Internacional

Las cancelaciones intermitentes de servicios de streaming se disparan en EEUU

Hasta un 24% de los suscriptores estadounidenses a las principales plataformas de vídeo bajo demanda se han dado de baja en al menos tres de ellas en los últimos dos años. 

dircomfidencial.com - - 04/01/2024

Revolutionising advertising: The merger of AI-driven mobile event spaces and DOOH

Digital out-of-home (DOOH) advertising has seen significant growth over the years, particularly in the APAC region. In fact, the medium reached US$8 billion in 2022, and it is expected this number will grow to reach US$18 billion by 2028

marketing-interactive.com - - 02/01/2024

The anti-predictions: Here’s what won’t happen in advertising in 2024

 

Take a look at our take on what’s not in the picture as we welcome in the new year.

digiday.com - - 02/01/2024

5000 millones de pérdidas: el terremoto ha llegado a las plataformas de streaming

La única nota positiva la ha aportado Netflix, superando incluso las expectativas de Wall Street.

adslzone.net - - 02/01/2024

What 2023's advertising trends could signal for OOH in 2024

 

The advertising landscape is inherently complex, as both the buy and sell sides adapt to ever-changing consumer habits, emerging technologies and media channels, consumer privacy legislation, and more.

thedrum.com - - 29/12/2023

Las redes sociales se hacen de oro a costa de la publicidad dirigida a menores de edad

En EE.UU. las redes sociales amasaron colectivamente más de 11.000 millones de dólares procedentes de la publicidad dirigida a menores de edad solo durante el año pasado.

marketingdirecto.com - - 29/12/2023

The true cost of ad fraud in 2024: Strategies to outmanoeuvre the fraudsters

‘Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.’ These words are frequently cited in discussions about the effectiveness of advertising.

adgully.com - - 27/12/2023

Out-of-home in 2023: fakes, 3D, sustainability and growth

 

“Certainly the people I’m talking to are feeling like they can be confident, and the AA/WARC figures show that out-of-home even in traditional is still growing, whereas in other channels it’s just the digital that’s growing.”

the-media-leader.com - - 27/12/2023

Out-of-home in 2023: fakes, 3D, sustainability and growth

 

“Certainly the people I’m talking to are feeling like they can be confident, and the AA/WARC figures show that out-of-home even in traditional is still growing, whereas in other channels it’s just the digital that’s growing.”

the-media-leader.com - - 27/12/2023

La inversión global en marketing de influencers crecerá un 13% en 2024

El 2023 cerrará con una partida global en anuncios con influencers de 30.800 millones de dólares, un 17% más que hace un año.

ipmark.com - - 27/12/2023

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