Internacional

WPP, Omnicom, Publicis Units Join 'Acceptable' Ad Blocker Committee

Units of WPP, Omnicom and Publicis, and at least one major advertiser, have signed on as charter members of controversial ad blocker AdBlock Plus’ Acceptable Ads Committee.

mediapost.com - - 15/03/2017

GroupM, LinkedIn and Sonobi Join IAB Tech Lab to Close Viewability Gap

Although groups like the Media Ratings Council and the Interactive Advertising Bureau have already recommended definitions for "viewable" ad impressions, publishers still hire different vendors using differing technology to measure them.

adage.com - - 15/03/2017

La inversión publicitaria pincha en 2017

Tal y como recoge BizReport, la inversión publicitaria en todo el mundo no crecerá, a pesar de que el año pasado lo hizo (un 5%) y alcanzó el trillón de dólares (billón español) de inversión.

puromarketing.com - - 15/03/2017

AI media buy boosts ROI

Media agencies already under pressure face a new threat as Cosabella, an Italian lingerie firm, has reported significant increases in ROI following its decision to hand over its media-buying activities to artificial intelligence.

warc.com - - 15/03/2017

Facebook cambia nombre de sus mediciones y definiciones de publicidad

Facebook señala cambios para mejorar y renombrar sus métricas de reporting y definiciones relacionadas con mediciones publicitarias. La medida servirá para aumentar consistencia y claridad alrededor de los datos que mide. 

programapublicidad.com - - 15/03/2017

Ad tech firm Rubicon Project's stock plummeted 15% after it announced a new CEO and weak earnings

Ad tech firm Rubicon Project's stock dropped by 15% in after-hours trading on Tuesday evening after the company announced a new CEO and weak quarterly earnings.

businessinsider.com - - 15/03/2017

Nielsen lanza Benchmark Media Optimizer para estrategia marketing en marcas pequeñas

Se trata de una solución inteligente de asignación de medios para compañías que por limitación de recursos no pueden hacer un estudio de marketing personalizado. 

programapublicidad.com - - 15/03/2017

The ad fraud issue could be more than twice as big as first thought — advertisers stand to lose $16.4 billion to it this year

A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots in 2017.

businessinsider.com - - 15/03/2017

Snapchat no consigue el mismo tirón en publicidad que sus competidores Instagram y Facebook

Parece que la publicidad en Snapchat no está teniendo el tirón que se esperaba. Su principal rival, Instagram, está dispuesto a gastar dinero e invertir en publicidad.

marketingdirecto.com - - 15/03/2017

Accenture Interactive looks to set up in-house trading desks for clients in threat to agencies

Accenture Interactive is in talks to set up in-house media trading desks for a number of clients as the consulting giant's digital arm threatens to move further onto the ad industry's turf.

campaignlive.co.uk - - 14/03/2017

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