Internacional

Ir de compras, lo último de Instagram

La red social sigue experimentando con nuevas funciones para aumentar la inversión en publicidad y retener al usuario dentro de su aplicación, donde cada vez ocurren más cosas

elpais.com - - 02/11/2016

Twitter lanza dos características de atención automatizada para empresas

Estas dos nuevas características, que funcionarán a través de los mensajes directos, son losmensajes de bienvenida y las respuestas rápidas.

wwwhatsnew.com - - 02/11/2016

Mass media still key to success

Use of mass-reach paid media is increasingly important for delivering long-term effectiveness, but many marketers are instead concentrating on short-term activations with short-term results, according to a new report from Les Binet and Peter Field.

warc.com - - 02/11/2016

Forrester: Programmatic TV Will 'Evolve Pragmatically'

Programmatic TV adoption is on the horizon, with multiple firms investing in real-time TV-buying capabilities. The prospects for stronger adoption rose with news of the AT&T and Time Warner merger

mediapost.com - - 01/11/2016

La OMS quiere frenar la publicidad del tabaco en internet

La industria tabaquera mantiene una postura crítica  porque teme la aplicación de las decisiones que se tomen a nivel nacional las cuales podrían erosionar sus beneficios estimados en unos 784 billones de dólares anuales.

abc.es - - 01/11/2016

Desktop Search Ads Fall for First Time, IAB Says, as Digital Ad Revenue Sets Another Record

Mobile represented 47% of all digital ad spend, according to the IAB report. Advertising on smartphones and tablets climbed to $15.5 billion in the half, up 89% from the $8.2 billion in the period a year earlier, the report said.

adage.com - - 01/11/2016

Google indigna a Microsoft tras desvelar una importante vulnerabilidad para Windows 10

Una vez más Google vuelve a estar en el ojo del huracán por la forma tan agresiva en la que desvela las vulnerabilidades de otras empresas a los pocos días de reportárselas y sin darles apenas tiempo para solucionarlas.

genbeta.com - - 01/11/2016

Viacom Names Its Second Acting C.E.O.as Tumult Continues

Effective Nov. 15, Robert Bakish will step in to the role. He succeeds Thomas E. Dooley, who was appointed acting chief executive in August after the ousting of Philippe P. Dauman.

nytimes.com - - 01/11/2016

Martin Sorrell says WPP will spend $5 billion with Google this year — and they're better to deal with than Facebook

Sorrell said the relationship with Google is "good," adding: "Google search and YouTube video continue to be very powerful mediums, particularly in high-penetration TV markets."

businessinsider.com - - 01/11/2016

10 Digital Marketing Innovators You Should Know

The future doesn't have to be all six-second ads, Mr. Jones said, referring to fears that the 30-second TV spot will be squeezed into tighter and tighter windows designed to work online.

adage.com - - 01/11/2016

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