Internacional

Chatbots are set to hit the mainstream as a rash of announcements from Kik, Microsoft and Facebook pushes the services into the limelight – and signals new opportunities for brands.

Tras utilizar con éxito el modelo de atribución de marketing basado en redes neuronales durante un año en España, Pepe Jeans ha decidido aplicar la solución de Adgravity en el resto de países europeos.

The ailing Internet giant, which launched an auction in February to sell its core business, could reap between $3 billion and $4 billion just from the sale of its patent portfolio, according to intellectual property experts.

Both advertisers and agencies agree on the importance of trust in their relationship but a new survey indicates media agencies have some work to do in convincing clients that they're being transparent about rebates.