Internacional

Verizon to Proceed With Yahoo Bid, Google Weighs Offer

Verizon plans to make a first-round bid for Yahoo Inc.’s Web business next week, and is willing to acquire the company’s Yahoo Japan Corp. stake to help sweeten the offer. Google, is also considering bidding for Yahoo’s core business

bloomberg.com - - 08/04/2016

Yahoo could be sitting on a $4B patent gold mine

The ailing Internet giant, which launched an auction in February to sell its core business, could reap between $3 billion and $4 billion just from the sale of its patent portfolio, according to intellectual property experts.

nypost.com - - 08/04/2016

El Financial Times refuerza con contenido multimedia su oferta FT²

Ahora ha anunciado que reforzará su apuesta de pos pago proporcionando a los anunciantes la oportunidad de desarrollar un programa multimedia con el que promover sus contenidos y apoyar sus campañas.

marketingdirecto.com - - 08/04/2016

Rebates central to agency-client trust

Both advertisers and agencies agree on the importance of trust in their relationship but a new survey indicates media agencies have some work to do in convincing clients that they're being transparent about rebates.

warc.com - - 07/04/2016

MediaCom leads the shortlist for Festival of Media Global Awards 2016

The shortlist for the Festival of Media Global Awards has been released, and MediaCom leads the pack with 19 campaigns across 17 categories, and a total of 35 nominations.

mandmglobal.com - - 07/04/2016

Mass media ‘declining’ but marketer influence is growing, claims Economist study

A survey of 500 global senior marketing professionals has revealed that, by 2020, more marketers expect to interact directly with customers through technology and personalisation, than indirectly through media and advertising.

mandmglobal.com - - 07/04/2016

Ads in TV-G content get better response

Ads aired during family-friendly television programming score more highly as regards generating attention and purchase intent according to a new study that comes shortly after the basis of content ratings has been questioned.

warc.com - - 07/04/2016

Facebook trata de luchar contra Periscope reavivando Facebook Live

Un carro al que han tardado en subirse, a pesar de contar con la herramienta para hacerlo, Facebook Live

prnoticias.com - - 07/04/2016

Novedades en compra programática

El 49% de los consumidores internautas consultados rechaza a las marcas que les bombardean con demasiados anuncios o con publicidad irrelevante, según el estudio Digital Connections, llevado a cabo por Tradedoubler

marketingnews.es - - 07/04/2016

Twitter hace pública la beta de Gnip, su plataforma de análisis de datos

Su objetivo es dar una herramienta más a las empresas para acertar con sus estrategias Social Media. ¿Cómo? Creando y haciendo pública una nueva versión de Gnip

prnoticias.com - - 07/04/2016

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