Internacional

Aegis Media to buy Mitchell’s

Aegis Media is set to purchase Australia’s largest media buying company Mitchell Communication Group in a deal believed to the worth $363m, according to published reports. The board of the…

Mandmglobal.com - - 29/07/2010

Alberto Canteli, nuevo CEO de Havas Media para Europa del Este, Oriente Medio y Sudáfrica

Havas Media acaba de anunciar la promoción de Alberto Canteli a CEO para la región de Europa del Este, Oriente Medio y Sudáfrica, y que tiene su sede en Dubai. Alberto Canteli Suárez, natural de…

Marketingdirecto.com - - 20/07/2010

Hodge in at Maxus

Maxus Worldwide has appointed Alan Hodge to the newly-created role of trading director. In his new role, Hodge will be tasked with managing Maxus’ media buying commitments, driving new business…

Mandmglobal.com - - 16/07/2010

KPMG: Las empresas incorporan publicidad online pese a la incertidumbre sobre su efectividad

Un estudio de KPMG revela que el crecimiento de los avisos online impulsa un cambio en las estrategias publicitarias de las compañías, que buscan capitalizar las tendencias digitales a pesar de la incertidumbre

inforo.com.ar - - 15/07/2010

Tiley takes on MEC role

MEC has named global business development director Keith Tiley as the agency’s first global director of trading. In his new role, Tiley will be based in London reporting to global chief…

mandmglobal.com - - 07/07/2010

Mediacom ficha a Dominic Guba como director global de comercio

La red internacional de agencias de medios Mediacom estrena una nueva dirección global de comercio y sitúa al frente de la misma a Dominic Guba. En su nuevo cargo, Guba será responsable de la…

Marketingdirecto.com - - 30/06/2010

Condé Nast’s Carey jumps ship to Hearst

Condé Nast’s group president David Carey has joined Hearst Magazines as president in a management reshuffle at the publisher. During his career, Carey has looked after several titles targeted at business…

Mandmglobal.com - - 29/06/2010

GroupM mejora sus pronósticos sobre la evolución de la inversión mundial

GroupM, compañía que agrupa las unidades de medios de WPP ha mejorado su previsión de crecimiento para la inversión mundial en 2010 y reducido el descenso estimado para Estados Unidos, según una…

Anuncios.com - - 25/06/2010

Global ad spend on the up

GroupM has welcomed the second half of 2010 by revising its global ad spend forecast up to 3.5% for the entire year. The forecast in the agency’s This Year, Next Year report, which represents a 2.5% increase…

Mandmglobal.com - - 24/06/2010

Reeves in at CBS Outdoor

CBS Outdoor has hired Anna Reeves as international marketing director. Reeves replaces Catherine Gale and will be tasked with leading the company’s marketing activity in six European markets including the...

Mandmglobal.com - - 10/06/2010

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