Internacional

Pese a su naufragado “matrimonio” con Publicis, John Wren (Omnicom) cobró un 33% más en 2014

2014 no fue un año del todo positivo para John Wren, CEO de Omnicom. No en vano, su gran apuesta, la “megafusión” de su compañía con Publicis, se terminó yendo al garete. Sin embargo, y pese a este “pequeño” resbalón

marketingdirecto.com - - 10/04/2015

¿Cómo podrían afectar los bloqueadores de anuncios al modelo de suscripción libre de publicidad que prepara YouTube?

No es ningún misterio el motivo por el que YouTube va a ofrecer una versión premium sin publicidad a los suscriptores que paguen. Ya hay millones de espectadores potenciales

marketingdirecto.com - - 10/04/2015

Marissa Mayer has to cut 1,400 more jobs just to keep earnings flat, says Morgan Stanley

Mayer, under pressure to cut costs at Yahoo, has fired between 700 and 900 employees since last fall, but using their estimates of 2015 revenue, the analysts say that the company still needs to reduce its headcount by about 11%

businessinsider.com - - 10/04/2015

How Ad Blocking Could Affect YouTube's Subscription Model

The number of people using ad-blocking software, including Adblock Plus, AdGuard and uBlock, is rising. And some industry watchers say the phenomenon is related to an increase in video advertising.

adweek.com - - 10/04/2015

LinkedIn's $1.5 Billion Lynda.com Purchase Is All About the Data

LinkedIn plans to promote courses to its 350 million users, and the company's brass is already theorizing about how LinkedIn's wealth of corporate data can be used to suggest relevant classes.

adage.com - - 10/04/2015

Newspaper and magazine publishers form company to replace NRS

The creation of the Publishers Audience Measurement Company (Pamco) spells the end of the National Readership Survey (NRS) after nearly 60 years of measuring publishers’ audiences.

campaignlive.co.uk - - 09/04/2015

Google's most important business has a huge problem

When Google reported its earnings for the fourth quarter of 2014, it said that cost per click was down 3% from the same quarter a year before. Worse, Google said the rate of decline was accelerating.

businessinsider.com - - 09/04/2015

French media groups to hold emergency meeting after Isis cyber-attack

Culture minister calls talks after television network TV5Monde is taken over by individuals claiming to belong to Islamic State

theguardian.com - - 09/04/2015

Newsweek Europe unveils print and digital refresh

Newsweek has marked the first year of its dedicated Europe edition with the launch a refreshed print and online editions, and new mobile and tablet apps – as well as a pledge to become digitally-oriented.

mandmglobal.com - - 09/04/2015

10 lugares en los que nunca querría ver colocada su publicidad

La publicidad exterior ha evolucionado mucho a lo largo de los últimos años. Tanto que, en muchas ocasiones, consigue prácticamente mimetizarse con el entorno que la rodea. Pero no olvidemos que el objetivo de esta publicidad

marketingdirecto.com - - 09/04/2015

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