Internacional

La televisión por cable pierde más de dos millones de suscriptores en EEUU en 2013

Según los datos ofrecidos por SNL Kagan, el número de estadounidenses que pagan para ver la televisión a través de servicios como el cable, satélite o fibra óptica se redujo en más de un cuarto de millón de usuarios en 2013.

marketingdirecto.com - - 21/03/2014

Yannick Bolloré Denies Havas is in Talks With Vivendi

Havas CEO Yannick Bolloré talked about options for the French communications group's future -- and the possible impact of a Publicis Omnicom merger -- in a conference call covering full year results for 2013.

adage.com - - 21/03/2014

Time Warner Cable CEO to get $80 mln in golden parachute

Time Warner Cable Chief Executive Rob Marcus stands to make about $80 million if Comcast's deal to buy Time Warner Cable closes. Marcus will receive about $20 million in cash, a $2.5 million bonus if certain targets are hit 

reuters.com - - 21/03/2014

Turkey blocks use of Twitter after prime minister attacks social media site

Recep Tayyip Erdoğan threatens to 'root out' social media network where wiretapped recordings have been leaked

theguardian.com - - 21/03/2014

Predicciones de Deloitte sobre los medios de comunicación: La TV de pago aumenta su presencia en los hogares

Hasta 50 millones de hogares en todo el mundo podrían disponer de dos o más servicios distintos de televisión de pago durante 2014, generando unos ingresos aproximados de 5.000 millones de dólares.

marketingnews.es - - 21/03/2014

IDG Founder Pat McGovern Dies at 76

The lauded information technology media pioneer and generous philanthropist oversaw IDG’s launch of roughly 300 magazines and newspapers, 460 websites, 200 mobile bile apps and 700 events in 97 countries.

minonline.com - - 20/03/2014

Facebook Reportedly Slashing Organic Reach for Pages

Organic reach will be reduced to 1 percent or 2 percent, according to Valleywag, citing an anonymous source “professionally familiar with Facebook’s marketing strategy.” 

adweek.com - - 20/03/2014

Tribune builds robot to read the news

Newsbeat, a new app from the Tribune Company, “uses voice-over artists and a robot to read news stories”. Here’s what it sounds like reading the headline and lead of a Los Angeles Times story:

poynter.org - - 20/03/2014

Alibaba invests $215 million in messaging app Tango

By almost any measure, the investment amounted to a staggering sum for a mobile app developer. The deal, which came one month after Facebook Inc's stunning $19 billion acquisition of Whatsapp,

reuters.com - - 20/03/2014

76% of Marketing Execs Say They Don't Target With Behavioral Data

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketingthat surveyed 685 C-suite executives. 

adweek.com - - 20/03/2014

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