Internacional

TV execs welcome broadband tv packages

Disney chief financial officer, Jay Rasulo, would welcome the prospect of a virtual cable operator as another outlet to sell the “package” of Disney channels.

nypost.com - - 11/12/2013

Sign of the Time is written in red ink: $1.5B

One trusted source said that the number Time Warner CEO Jeff Bewkes has been kicking around since the summer is around $1.5 billion, with banks expected to give it a 6 percent interest rate.

nypost.com - - 11/12/2013

Paywalls Boost Ad Rates for Some Magazines and Newspapers, OPA Study Finds

It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from readers, for fear of hurting traffic and ad revenue in turn.

adage.com - - 11/12/2013

Axel Springer has 150,000 online subscribers for Bild tabloid

German publisher Axel Springer said it had won around 150,000 paying subscribers for the online edition of its mass circulation tabloid Bild, releasing figures for the first time.

reuters.com - - 11/12/2013

Twitter desbanca a Facebook como la mejor empresa tecnológica para trabajar

Según un estudio del portal de empleo y carrerasGlassdoor, que analiza las 50 mejores empresas elegidas por los empleados para trabajar en 2014, Twitter se sitúa a la cabeza.

marketingdirecto.com - - 11/12/2013

YouTube's 10 Most-Viewed Ads of 2013

Yet Evian managed to do that this year with "Baby & Me," a continuation of the theme started in its hugely successful "Roller Babies" ad from 2009. Perhaps the trick was to hew to the same idea, but expand upon it. 

mashable.com - - 11/12/2013

Advertisers to Spend $5.60 Billion on YouTube in 2013 Worldwide emarketer.com

eMarketer analyzed hundreds of datapoints and studies about YouTube revenues, ad impressions, rates, usage and other factors collected from research firm

emarketer.com - - 11/12/2013

In-Store Media equipa 120 centros comerciales de Auchan

La compañía ha creado una red de digital signage para la cadena Auchan en Francia, donde los anunciantes incorporan el medio digital en su estrategia habitual de medios

elpublicista.es - - 11/12/2013

Google duplica su inversión en Asia

La compañía ha anunciado que elevará su inversión en su centro de datos de Taiwán hasta los 600 millones de dólares para poder abastecer al mercado de tecnología de consumo de mayor crecimiento en Asia.

marketingdirecto.com - - 11/12/2013

JCDecaux gana la concesión publicitaria del aeropuerto de Boston

La concesión tiene por duración un periodo de ocho años. JCDecaux ha ganado la concesión del aeropuerto internacional de Boston Logan por un periodo de ocho años. El contrato, que comenzará el 1 de enero

elpublicista.es - - 11/12/2013

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