Internacional

adSalsa aumenta su actividad en Rusia

No es de extrañar que adSalsa se haya fijado en un país como Rusia. Los últimos datos señalan que ha superado a Alemania, y que hoy en día el mercado ruso es el más grande de Europa en cuanto a internautas. 

marketingdirecto.com - - 11/11/2013

Bloomberg LP Launches Franchise in Unusual Collaboration

The company is looking to franchises like The Year Ahead, which has been in the works for more than a year, to grow its small and newish media arm amid slowing sales of its financial data subscriptions, the bedrock of its 

adweek.com - - 11/11/2013

Big Layoffs Hit MySpace

Despite employing some very talented editorial staffers for tight music coverage and implementing a swanky new design, MySpace can't shake the fact that it's MySpace.

gawker.com - - 11/11/2013

Babylon shares jump as Yahoo sticks with cooperation deal

Shares in translation software provider Babylon rose as much as 25 percent on Monday after Yahoo said it would maintain a cooperation agreement that accounts for a big chunk of the Israeli firm's sales.

reuters.com - - 11/11/2013

Las marcas de informática y electrónica generan ya el 18% de toda la publicidad digital

A pesar del lento crecimiento, se espera que aproximadamente 3,21 billones de dólares del gasto en publicidad se irán al formato digital en 2013. El gasto de publicidad digital en Estados Unidos por parte de la industria informática

marketingdirecto.com - - 11/11/2013

BT gana a Sky la exclusiva de la 'Champions' en el Reino Unido pagando mil millones de euros

Mientras el Barca, el Bayern o el Arsenal cambian posiciones en las quinielas de la Champions, ya asoma un claro favorito en el pulso corporativo en la televisión deportiva de Reino Unido.

 

elmundo.es - - 11/11/2013

Teenagers say goodbye to Facebook and hello to messenger apps

Gradual exodus of young people towards WhatsApp, WeChat and KakaoTalk is just as their mums and dads get the hang of social networking. Facebook made a startling admission in its earnings announcement 

theguardian.com - - 10/11/2013

Twitter Stock Drops 5% as IPO Day Hype Fades

Twitter's stock dropped to as low as $42.32 a share in early trading Friday, a decline of 5% from the closing price of $44.90 on its first day of trading. The stock is currently trading below its opening price of $45.10, 

mashable.com - - 09/11/2013

La inversión en publicidad digital aumenta en los países de la Unión Europea

La publicidad digital ha experimentado un desarrollo dispar entre los países del oeste de Europa. Así, Alemania, el mercado continental más amplio, supera en cifras a Francia

marketingdirecto.com - - 08/11/2013

Interpublic Could Be Linked To Litigation Over Media Rebates On $47 Million Haribo Account In Germany

A German court has ordered that Haribo's ad agency, which has a joint buying agreement with Interpublic, must turn over any information regarding media rebates and volume discounts 

businessinsider.com - - 08/11/2013

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