Coca-Cola's Super Bowl Game Plan

 Beverage brand pits viewers against each other in (online) desert race.  The online game pits three fictitious teams—cowboys, show girls and "badlanders"—against one another in a desert race to reach a bottle of the brand's - - 22/01/2013

William Randolph Hearst III Named Hearst Corp. Board Chairman

William Randolph ("Will") Hearst III, a grandson of the late Hearst Corp. founder (1887) William Randolph Hearst, was elected Hearst Corp. chairman of the board of directors on Jan. 22. He is a former San Francisco Examiner - - 22/01/2013

Twitter Hikes Promoted Trend for Super Bowl

Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that sometimes resembles a digital campfire for banter about incoming - - 22/01/2013

En Francia podría aprobarse un impuesto sobre publicidad en internet para que se pague por los ingresos generados

El presidente francés Francois Hollande ha encargado un informe para estudiar la viabilidad de un proyecto de ley según el cual las grandes compañías como Facebook o Google tendrían que pagar por los ingresos generados - - 22/01/2013

Facebook aprovecha el tirón de la publicidad en movilidad

El esfuerzo de Facebook en movilidad ha sido considerable en 2012, tanto desde la perspectiva del usuario como del anunciante, sobre todo después de un comienzo débil que hizo dudar de la solidez de sus planes. - - 22/01/2013

Amazon Woos Advertisers With What It Knows About Consumers

Google built its $38 billion business selling ads based on how people search and browse. Facebook, too, uses what it knows about its one billion users. But when it comes to what many advertisers value most - - 21/01/2013

WPP's Kinetic Goes Real-Time, Begins Trading Out-Of-Home Buys On Spafax Exchange

WPP’s Kinetic unit, the world’s largest buyer of out-of-home media, has begun serving ads to digital, place-based media outlets via a real-time exchange developed by sister shop Spafax Networks. - - 21/01/2013

Blinkx teams up with Dailymotion to boost search results

Video search engine Blinkx has reached a partnership with video sharing and discovery website Dailymotion to integrate its video content in order to enhance its search results. Under the terms of the deal, Blinkx will - - 21/01/2013

Media Week salary survey 2013: How is the economy affecting your salary?

In the first part of Media Week's salary survey for 2013 in association with recruitment specialist Sylex, managing director Simon Shroot charts how the wider prevailing climate has impacted on pay packets at media owners, - - 21/01/2013

Pandora Listeners Created 1.6 Billion Stations in 2012

Pandora users created over 1.6 billion stations over the course of 2012, and listened to over 1 million different songs by over 100,000 different artists. - - 19/01/2013