Internacional

Los periódicos cuentan con más lectores que nunca

Los periódicos tienen actualmente más lectores que en ningún otro momento de la historia, según el informe 'Tendencias mundiales de la prensa' de la Asociación Mundial de Periódicos y Editores de Noticias (WAN-IFRA),

elmundo.es - - 04/09/2012

J.P. Morgan Thinks Mobile Ads Pass $900 Million Next Year

J.P. Morgan analyst Doug Anmuth thinks Facebook will be worth $30 a share — about 66 percent more than the battered stock is trading at this morning.  He thinks Ebersman will be making a $2.2 billion 

allthingsd.com - - 04/09/2012

Hello! attempts to distance itself from 'scurrilous' celebrity rivals

Hello! Magazine, for many the original celebrity weekly, has launched a scathing attack on its celebrity magazine rivals, which include OK!, Heat, and Closer, and is attempting to reposition itself as a "lifestyle" 

mediaweek.co.uk - - 04/09/2012

French publishers unite real-time ad buying efforts

Four French lifestyle publishers have joined forces to create a single online ad-buying exchange. Launching in full on Tuesday, La Place Media is owned by Lagardere Publicité, TF1 Publicité, Amaury Medias

paidcontent.org - - 04/09/2012

Bauer pre-tax profits fall to £57m

The German publisher, which owns 21 titles in the UK including Empire, Q and Zoo, also reported a decline in revenue, down 7.2% year-on-year from £246m to £228m. Of that 93% is derived from the UK. 

guardian.co.uk - - 04/09/2012

El grupo Havas registró un modesto crecimiento del 2,7% en el primer semestre del año

El holding francés Havas ha informado recientemente de los resultados para el segundo trimestre del año, reportando un leve crecimiento orgánico del 2% y unos ingresos de 557 millones de dólares.

marketingdirecto.com - - 03/09/2012

GSK appoints Singh to spearhead new global media strategy

Singh starts in his newly created role today (3 September) and is tasked with optimising GSK's global media strategy, planning and buying for its global consumer healthcare and North American pharmaceutical

mediaweek.co.uk - - 03/09/2012

Addressable TV Ads Might -- Finally -- Be Ready for Prime Time

If you watch TV, chances are you've come upon Mayhem, the devil-may-care character who is seemingly everywhere in commercials for Allstate. But in one new instance, the character will be decidedly

adage.com - - 03/09/2012

Magazine considers reversing ban on professional models after two years

German women's magazine Brigitte finds using 'real women' takes longer and has not improved sales. The fortnightly Brigitte hit the headlines in 2009 when it said it would feature only "real women"

guardian.co.uk - - 03/09/2012

World Press Trends: 2.2% of newspaper ad revenues from digital

World Press Trends annual update finds global newspaper circulation increased by 1.1 per cent between 2010 and 2011, but highlights challenge of 'finding successful business models for the digital age'.

journalism.co.uk - - 03/09/2012

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