Internacional

Yahoo Acquires — And Will Shut Down — Social Advertising Startup Bread

Yahoo is adding some tech talent to its advertising staff via an acquisition, buying social advertising company Bread, the startup’s CEO Alan Chan announced in a blog post on Friday.

allthingsd.com - - 12/10/2013

‘Dutch sandwich’ grows as Google shifts €8.8bn to Bermuda

By routing royalty payments to Bermuda, Google reduces its overseas tax rate to about 5 per cent, less than half the rate in already low-tax Ireland, where it books most of its int'l sales

ft.com - - 11/10/2013

40% of publishers would advise their kids to go into the newspaper business

Publisher confidence survey results “indicate that publishers are feeling better about the near term future than they did in 2012,” and 40 percent would recommend a newspaper career for their children.

jimromenesko.com - - 11/10/2013

Magazines Experiment With New Kinds of Paywalls

A la carte paywalls have been in vogue with magazine publishers lately. In July, Esquire put a $1.99 paywall around a nearly 10,000-word investigative story, "The Prophet" by Luke Dittrich. In a note about the paywall, 

mashable.com - - 11/10/2013

El 70% de los anunciantes ya utiliza sitios móviles y landing pages en su publicidad mobile

El 19% de los marketeros móviles de Estados Unidos planea invertir en publicidad móvil un 50% o más en los 2 próximos años, según una encuesta realizada por el IAB y Ovum.

marketingdirecto.com - - 11/10/2013

Comcast, NBCUniversal y Twitter se alían para conectar directamente a los millones de usuarios de Twitter con la televisión a través de ‘see it’

Comcast, NBCUniversal y Twitter se alían para conectar directamente a los millones de usuarios de Twitter con la televisión mediante “See It”. Comcast ofrecerá a millones de clientes de Xfinity TV acceder al instante a programas

programapublicidad.com - - 11/10/2013

U.S. cable companies should create Netflix rival: Malone

Cable pioneer John Malone said on Thursday that cable companies should team up to create a rival to Netflix Inc (NFLX.O) that would deliver programming over the Internet on a national basis.

reuters.com - - 11/10/2013

DG MediaMind adquiere Republic Project

Digital Generation, anuncia su acuerdo de adquisición de Republic Project, una plataforma publicitaria en la nube que permite a las agencias y marcas crear, distribuir y medir las campañas de rich media 

programapublicidad.com - - 10/10/2013

Newspapers’ ad consortium with Yahoo reboots

An early attempt to boost digital advertising at newspaper organizations by cross-selling local advertising with Yahoo will be attempting an update and relaunch over the next several months.

poynter.org - - 10/10/2013

Gravity supera los 100 millones de dólares en la taquilla mundial en un tiempo récord

La película 'Gravity' es todo un éxito de taquilla además de iniciar sus pasos en la temporada de premios. Además suma un nuevo récord al superar los 100 millones de dólares a nivel mundial. Marcando un nuevo récord 

elmulticine.com - - 10/10/2013

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