Internacional

Maurice Lévy begins search for successor

Publicis Groupe’s long-time chief executive Maurice Lévy has revealed that the search for his replacement will commence next summer, as he takes a step down from the helm. Speaking at the Reuters Global

mandmglobal.com - - 01/12/2011

Microsoft ofrece por Yahoo! la mitad de lo que estaba dispuesto a pagar en 2008

El consorcio Silver Lake, en el que está Microsoft, ha ofrecido 16,60 dólares por acción de Yahoo!, casi la mitad de la oferta de 31 dólares que estaban dispuestos a pagar en 2008. Según la información recogida por

marketingdirecto.com - - 01/12/2011

Starcom Mediavest y Mindshare compiten por la cuenta global de Heineken

Ambas agencias de medios trabajan actualmente para la marca cervecera que ha iniciado un proceso de optimización de costes en todas sus áreas. El proceso pasa por concentrar su operación de compra

ipmark.com - - 01/12/2011

Digitas CEO to Become CEO of Time Inc.

Time Inc., the magazine division of Time Warner Inc., has a new CEO after 10 long months of searching. Laura Lang, who served as CEO of digital ad agency Digitas since 2008, will become Time Inc CEO

mashable.com - - 30/11/2011

Adobe acquires Efficient Frontier

dobe has bought ad buying and optimisation platform Efficient Frontier to bolster its Digital Marketing Suite business. The acquisition will enable Adobe to execute multi-channel digital campaigns and integrate

nma.co.uk - - 30/11/2011

For first time in history, TV ownership declines

Nielsen, the TV ratings people, are out with the 2012 edition of their Television Audience report. Much of this is a repackaging of data released previously by Nielsen to its clients. But I hadn't seen it before. Amidst

kansascity.com - - 30/11/2011

Starcom MediaVest and Mindshare battle for £230m global Heineken account

Heineken is looking to consolidate its estimated £230m global media planning and buying business into either incumbent agencies MediaVest or Mindshare, in an attempt to achieve cost efficiencies.

mediaweek.co.uk - - 30/11/2011

New Pricing Model Lets Users Rent Research Articles

Cambridge Journals, the academic journal publishing division of Cambridge University Press, is offering a solution to cash-strapped researchers: 24-hour rentals of articles from its journals, for £3.99,

paidcontent.org - - 30/11/2011

Facebook saldrá a bolsa en el segundo trimestre de 2012 con un valor en bolsa de 100.000 millones de dólares

Según adelanta el Wall Street Journal, citando fuentes cercanas a Facebook, la red social de Mark Zuckerberg preapara su salida a bolsa entre los meses de abril y junio de 2012. La red social lleva a cabo en estos

eleconomista.es - - 29/11/2011

Clear Channel says outdoor ads resist crisis

Outdoor advertising is proving surprisingly resilient amid Europe's debt crisis, although many companies are still wavering before committing to ad budgets for next year, the head of the international arm of Clear

reuters.com - - 28/11/2011

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