Internacional

Havas' MPG Wins Escada Luxury Fashion Work

Havas' MPG media network has won German high-end women's fashion group Escada after a review in which it prevailed against incumbent MediaCom and Mindshare, both units of WPP, and Omnicom's PHD. A MPG global

Adweek.com - - 26/04/2011

MySpace For Sale: The Bidding Begins

A handful of venture capital firms and other companies are expected to make News Corp. offers for one of its most disappointing properties: MySpace. News Corp. declared it was ready to sell MySpace

Mashable.com - - 26/04/2011

Aquarium's Sidewalk Ad Visible Only When It Rains

Here's an interesting bit of street advertising—an aquarium ad from Holland that appears on the sidewalk only when it rains. "Sea Life never lets you go" reads the ad, featuring an octopus, advertising the Sea Life

Adweek.com - - 25/04/2011

Online Form Builder Wufoo Acquired by SurveyMonkey

Do-it-yourself survey company SurveyMonkey is acquiring Wufoo, a startup that lets users build online forms. Wufoo was one of the first companies to graduate from Y Cominbator’s accelerator program in the winter of 2006.

Mashable.com - - 25/04/2011

VCs Sending Big Money to Media

First-quarter venture capital investments rose by 35 percent over last year, aided by big plays in social media, gaming, and online shopping companies. According to data released this morning from Dow Jones VentureSource,

Adweek.com - - 21/04/2011

Los ingresos de la televisión online crecieron un 34% en 2010

Los ingresos de la televisión online estadounidense, tanto procedentes de la publicidad como de las tasas que pagan los usuarios, crecieron un 34% en 2010, alcanzando los 1.600 millones de dólares, según los

marketingdirecto.com - - 21/04/2011

Kinetic takes honours at Clear Channel Outdoor Planning Awards

WPP's outdoor specialist Kinetic and media agency Mindshare have won the Grand Prize at the Clear Channel Outdoor Planning Awards for their work for Nike, as Kinetic picked up three other awards. The awards, which are

Mediaweek.co.uk - - 20/04/2011

Arbitron TAPSCAN Gets MRC Accreditation

Radio ratings firm Arbitron announced that TAPSCAN, its Web-based sales proposal and analysis software system for radio, has received accreditation from the Media Rating Council. The TAPSCAN system for radio

Mediapost.com - - 20/04/2011

Sanoma buys SBS’s Benelux TV and print operations

Germany’s ProSiebenSat.1 is to sell its Dutch and Belgian TV and print offerings for an estimated €1.23bn ($1.75bn) to a consortium that includes the Finnish-based publisher Sanoma. In the Netherlands, 67% of SBS

Mandmglobal.com - - 20/04/2011

Se espera que Twitter llegue a 150 millones de dólares en ingresos por publicidad este año

Como Twitter está en conversaciones para comprar TweetDeck, eMarketer ha realizado un estudio de perspectivas de los ingresos que generarían los anuncios en el servicio de microblogging. Los gastos

marketingdirecto.com - - 19/04/2011

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