Internacional

Hearst signs €651m magazine deal with Lagardère SCA

Hearst, the US magazine behemoth, has signed a €651m contract for the international publishing rights to Lagardère's portfolio after four months of negotiations. The deal for 102 titles, including Elle outside France, and Red and

Mediaweek.co.uk - - 29/03/2011

Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal

Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will allow the group to continue moving in the direction of performance-based compensation. The two-year arrangement gives Mediabrands access

Mediapost.com - - 29/03/2011

Mediabrands Moves to a New Global Structure

Most large agencies are structured around four key geographic regions: North America; Latin America; Europe, the Middle East and Africa (known as EMEA); and Asia Pacific. MediaBrands is shifting from those

Adage.com - - 29/03/2011

AOL lanza una plataforma publicitaria con M&S y Blackberry

Blackberry y Marks & Spencer son los primeros anunciantes con los que ha contado AOL para el lanzamiento de una plataforma de anuncios llamada “Proyect Devil”. Los nuevos formatos publicitarios

marketingnews.es - - 29/03/2011

Comcast, NBCU Preparing Consolidated Media Review

Comcast and NBC Universal are preparing to combine all their media accounts -- spread across a variety of different agencies, at several holding companies -- and put the consolidated business into review,

Adage.com - - 29/03/2011

YOC AG adquiere MobilADdict

La adquisición de la compañía francesa de publicidad móvil MobileADdict por parte de YOC Group, representa el fortalecimiento de la presencia de YOC en el mercado francés, continuando así con su estrategia de

elpublicista.es - - 28/03/2011

Facebook prueba publicidad en tiempo real relacionada con las conversaciones de los usuarios

Facebook ha empezado a examinar las conversaciones de sus usuarios en tiempo real para lanzar anuncios relacionados con el contenido de las mismas. El mero hecho de que un usuario mencione dentro

marketingnews.es - - 25/03/2011

Los Seis jurados españoles en el FIAP. Lorca y Alzugaray Presidentes de jurado, en Medios y la Copa de Iberoamerica.

Se trata de Sergio Lorca (VivaKi Iberia y Zenith Optimedia América Latina, Publicis Group), presidente del jurado de Innovación en medios y Pablo Alzugaray (Shackleton) , presidente del jurado de La Copa de Iberoamérica.

programapublicidad.com - - 24/03/2011

McKinsey Back at Condé Nast for Phase Three

McKinsey & Co.—the consulting firm that was associated with magazine closings, layoffs and deep budget cuts at Condé Nast—is hard at work again inside 4 Times Square. McKinsey has been hunkering down with publishers

Mediaweek.com - - 24/03/2011

MediaCom swoops for Josh Krichefski

MediaCom has appointed Josh Krichefski as its chief operations officer for EMEA, a role previously held by the MediaCom UK chief executive, Karen Blackett. Krichefski, currently the global director of client

Mediaweek.co.uk - - 24/03/2011

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