Internacional

Rupert Murdoch to step down from running newspapers

Rupert Murdoch will be chairman of the divided News Corporation empire but will not be chief executive of the publishing arm, home to The Sun and The Times newspapers, the media company today

mediaweek.co.uk - - 28/06/2012

Rattle and Hunter leave Aegis in restructure

Aegis Media's Martyn Rattle and Malcolm Hunter are leaving their respective roles of chief client officer for global and integrated clients and chief client strategy officer for communications planning.

campaignlive.co.uk - - 28/06/2012

Media Deals Climb 52% In Q1 2012, Hit $32 Bil

Media deals quicken in the first half of 2012 -- with many mergers and acquisitions coming among smaller companies. Media investment banker, The Jordan, Edmiston Group, says the number of announced

mediapost.com - - 28/06/2012

Yahoo strikes digital radio deal with Clear Channel

Continuing to strike partnerships with large traditional media brands, Yahoo on Wednesday said it is teaming with radio giant Clear Channel Media to make iHeartRadio Yahoo’s official digital radio service.

paidcontent.org - - 28/06/2012

IPG Launches Advantage International, Sports Marketing Shop

Interpublic Group has launched a new sports marketing agency called Advantage International and has hired 20-year industry veteran Tom Haidinger to run it as president. The holding company already has

mediapost.com - - 28/06/2012

El ‘Chicago Tribune’ introduce un nuevo modelo de pago para su “quiosco digital”

El periódico estadounidense Chicago Tribune quiere introducir un nuevo modelo de pago para su oferta online. La empresa está probando un nuevo modelo: tras el Paywall no se esconderán solamente contenidos del propio

marketingdirecto.com - - 27/06/2012

Un 88% de ‘marketeros’ implementaría contenidos en Facebook sin hacer nada de publicidad, según ‘Ad Age’

Cuando se trata de hablar de Facebook parece que los anunciantes americanos lo tienen claro: simplemente, tienes que estar ahí. Por desgracia para Facebook, estos mismos anunciantes han llegado a otra conclusión: la publicidad

marketingdirecto.com - - 27/06/2012

Los 100 mayores anunciantes de EEUU aumentaron su inversión fuera de los medios tradicionales

Los cien mayores anunciantes de 2011 en Estados Unidos incrementaron su inversión en comunicación comercial en un 4,8%, según informa AdvertisingAge, que elabora esta clasificación. La revista destaca, en cualquier caso,

marketingnews.es - - 27/06/2012

CBS: TV Spots More Effective Using Neuroscience Techniques

CBS will use neuroscience to help create promotional campaigns for four TV shows this fall. Neuroscience has been in vogue over the last few years, bringing attention to the effectiveness of specific TV content.

mediapost.com - - 27/06/2012

PHD Poised to Win Unilever Global Planning Business

Unilever is set to award its global media-planning business to Omnicom's PHD after a six-month review, Ad Age has learned. The U.K.-based shop beat Unilever's U.S. media-buying agency, WPP's Mindshare,

adage.com - - 27/06/2012

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