Internacional

Martini Media accelerates global expansion

Digital marketing and technology platform Martini Media is expanding its reach beyond the US and UK to launch its proprietary data and audience platform in France and Spain. Founded in the US in 2008,

mandmglobal.com - - 24/04/2012

Havas revenue rises 7.2% in Q1 but UK growth stalls

Havas, home to Euro RSCG and MPG Media Contacts, has reported "good growth" of 7.2% in revenues for the first quarter of 2012, with European operations boosted by its media and advertising businesses in France.

mediaweek.co.uk - - 24/04/2012

Two Top Microsoft Advertising Execs Departing

Microsoft is losing a pair of top sales executives just as it embarks on hosting its own digital upfront while in pursuit of big brands’ TV budgets. Richard Dunmall, Microsoft Advertising’s vp of global agencies

adweek.com - - 24/04/2012

Facebook buys AOL patents from Microsoft for $550m

Microsoft is selling two thirds of the patents it bought two weeks ago from AOL to Facebook for $550m. The social network has picked up 650 of the patents and will get a license for the remaining 275 held

mandmglobal.com - - 24/04/2012

Android, iPhone y Samsung, líderes en impresiones publicitarias móviles

El mercado de la publicidad móvil en España sigue en auge. Según los datos de InMobi, España ocupa el segundo lugar en cuota de impresiones, tras Reino Unido. En el primer trimestre del año se han producido 4.929 millones de impresiones

expansion.com - - 24/04/2012

Google Giving Away $50 Million in Free Advertising to Promote Video AdWords

Google officially opened up its AdWords for video product to all businesses on Monday with a new program offering $50 million in free advertising to small businesses. The company announced on Monday

mashable.com - - 24/04/2012

ZenithOptimedia Group brings ‘Live ROI’ to the fore in global rebrand

ZenithOptimedia Group is rebranding all group companies to reflect the launch of its new ‘Live ROI’ global strategic positioning. As part of the rebrand, the logos of all ZenithOptimedia Group companies

mandmglobal.com - - 24/04/2012

Facebook’s Updated IPO Filing Shows Drop in Ad Revenue

Facebook released an amendment to its S-1 filing Monday, showing a drop in advertising revenue for the quarter. Total advertising revenue amounted to $872 million in the quarter ending March 31,

mashable.com - - 24/04/2012

Americans Watch Billions Of Video Ads Monthly

Whetting the appetites of marketers, consumers are watching more online video advertising than ever. Breaking all previous records, Americans viewed more than 8.3 billion video ads in March, according

mediapost.com - - 24/04/2012

Lebedevs spent £75m on Independent and Standard

Evgeny Lebedev, the proprietor of the London Evening Standard and Independent, has told the Leveson inquiry he and his father Alexander have spent £75m keeping the titles afloat over the last three years.

guardian.co.uk - - 24/04/2012

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