Internacional

Nielsen, AOL Chase Ads With TV-Like Ratings

Web giant issues bold guarantees regarding its online GRP's. While Nielsen’s gross ratings points are used as currency ¬by the entire television industry, its online GRPs are generated in a very different way

adweek.com - - 16/04/2012

VivaKi promotes Bertozzi to executive EMEA role

The VivaKi Nerve Center has promoted Marco Bertozzi to executive managing director of Nerve Center EMEA. Bertozzi was previously managing director of VivaKi Nerve Center EMEA. In his new role Bertozzi

mediaweek.co.uk - - 16/04/2012

The Economist more profitable now than ever, says Rashbass

With more and more people consuming news digitally, The Economist Group chief executive Andrew Rashbass has stated that The Economist is the most profitable it has even been. Speaking at the Festival

mandmglobal.com - - 16/04/2012

Tunicliffe appointed to head growth at GroupM

WPP's GroupM has appointed veteran international media agency executive Mike Tunicliffe to the newly created role of chief growth officer. Tunicliffe will be tasked with maximising "support for GroupM

mediaweek.co.uk - - 16/04/2012

Vivaki Nerve Center promotes Unkel to president

Publicis Groupe's Vivaki Nerve Center has promoted Kurt Unkel as its president. Based in the US, he replaces Curt Hecht, who is moving to a new role at The Weather Channel. Unkel will report to Vivaki's

mandmglobal.com - - 16/04/2012

Disney Channels Moves Loomis To New Marketing Position

Disney Channels Worldwide has created a new marketing position to be headed by veteran Disney executive Richard Loomis. Loomis will have the title of senior vp and chief marketing officer of Disney

mediapost.com - - 15/04/2012

La ficción española conquista EE.UU.

Las series de nuestro país rompen el mito en lo que parecía un mercado infranqueable. Las producciones de ficción y entretenimiento nacionales se han convertido en la gallina de los huevos de oro para las

abcdesevilla.es - - 15/04/2012

Eurovisión 2012, en peligro tras amenazas terroristas de varios grupos islamistas

Eurovisión 2012 está en peligro. Bajo seudónimo y a través de una página web, un grupo de extremistas religiosos han amenazado con atentar durante el Festival, previsto del 22 al 26 de mayo en Bakú,

vertele.com - - 14/04/2012

Facebook Buys Mobile Startup Tagtile

Continuing to enhance its mobile operations, Facebook has acquired Tagtile, a mobile-centric customer loyalty service started last fall. The company offers a free hardware device for merchants that customers using 

mediapost.com - - 14/04/2012

El beneficio de Google creció un 60,7% en el primer trimestre de 2012

El buscador de internet Google obtuvo un beneficio neto de 2.890 millones de dólares entre enero y marzo de 2012, lo que representa un 60,7% más que en el mismo período del año pasado, según informó la compañía californiana.

lavanguardia.com - - 13/04/2012

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