Internacional

The 10 Best Commercials of 2011

The year's most impeccable craft and storytelling in advertising. Many people groaned last winter when it became clear that Super Bowl XLV would be packed bumper to bumper with automotive ads.

adweek.com - - 18/04/2012

McDonald’s sorprende con una valla que sólo puede verse por la noche

McDonald’s siempre ha hecho buenas migas con la publicidad y vuelve a demostrarlo ahora con una original campaña lanzada recientemente en Canadá. El eje de la campaña, creada por la agencia Cosette, con sede en Vancouver,

marketingdirecto.com - - 17/04/2012

Hulu Changes Ad Commitments To Benefit Brands

Raising the bar for all online publishers, Hulu has committed to only bill brands and agencies for ads that viewers watch in their entirety.  “This is an industry first,” according to Jean-Paul Colaco, Hulu's

mediapost.com - - 17/04/2012

Excitement builds for Festival Awards’ shortlisted agencies

Anticipation is running high for the shortlisted media agencies that are up for awards at tonight’s Festival of Media Global 2012 Awards ceremony. The winners of the 14 categories will be announced at a gala

mandmglobal.com - - 17/04/2012

CBS Interactive Games Links Twitch.tv With GameSpot, Partners With Pro Gamer Orgs

Company sees ad opportunity for live gaming streams. CBS Interactive Games is adding the virtual equivalent of a live sports feed to its GameSpot site. Twitch.tv, which streams competitive multiplayer

adweek.com - - 17/04/2012

Omnicom Revs Up 5%, 'Optimistic' About 2012

Omnicom Group reported a 5% gain in revenue for the first quarter of 2012 to $3.3 billion, with a 1.3% rise in net income to $204.6 million. Organic revenue growth, which excludes acquisitions and

mediapost.com - - 17/04/2012

El Barça-Madrid será visto por más de 400 millones de telespectadores en todo el mundo

El encuentro entre el FC Barcelona y el Real Madrid, que se disputará el próximo sábado 21 de abril, congregará más de 400 millones de telespectadores en todo el mundo, según las estimaciones de Mediapro, empresa propietaria

lainformacion.com - - 16/04/2012

Initiative scoops further AS Watson business

Initiative has won the business for multiple AS Watson brands including Marionnaud across Europe. Initiative will be responsible for performance strategy, research and analytics, consumer insight and

mandmglobal.com - - 16/04/2012

Nielsen, AOL Chase Ads With TV-Like Ratings

Web giant issues bold guarantees regarding its online GRP's. While Nielsen’s gross ratings points are used as currency ¬by the entire television industry, its online GRPs are generated in a very different way

adweek.com - - 16/04/2012

VivaKi promotes Bertozzi to executive EMEA role

The VivaKi Nerve Center has promoted Marco Bertozzi to executive managing director of Nerve Center EMEA. Bertozzi was previously managing director of VivaKi Nerve Center EMEA. In his new role Bertozzi

mediaweek.co.uk - - 16/04/2012

Páginas