Internacional

Twitter inicia su “auto-servicio” de anuncios con un puñado de marcas. eMarketer estima que sus ingresos por publicidad crecerán un 210% (139,5 millones $) en 2011.

witter comenzó finalmente el despliegue de lo que llama su “auto-servicio”, desde hoy con un puñado de marcas que ya pueden configurar sus propias campañas. La tecnología, tras más de un año en la

programapublicidad.com - - 02/12/2011

Twitter Launches Self-Serve Ad Platform With Small Group

Twitter began the roll-out of its long-awaited self-serve ad platform with electronic payments enabled -- a cornerstone of its revenue model -- in mid-November with a group of

adage.com - - 01/12/2011

Maurice Lévy begins search for successor

Publicis Groupe’s long-time chief executive Maurice Lévy has revealed that the search for his replacement will commence next summer, as he takes a step down from the helm. Speaking at the Reuters Global

mandmglobal.com - - 01/12/2011

RIP Napster

It’s finally time for file-sharing buffs to pour a little liquor on the ground for Napster, the original gangster of major peer-to-peer music sharing sites. On Thursday, Napster will officially merge with Rhapsody,

mashable.com - - 01/12/2011

Microsoft ofrece por Yahoo! la mitad de lo que estaba dispuesto a pagar en 2008

El consorcio Silver Lake, en el que está Microsoft, ha ofrecido 16,60 dólares por acción de Yahoo!, casi la mitad de la oferta de 31 dólares que estaban dispuestos a pagar en 2008. Según la información recogida por

marketingdirecto.com - - 01/12/2011

Starcom Mediavest y Mindshare compiten por la cuenta global de Heineken

Ambas agencias de medios trabajan actualmente para la marca cervecera que ha iniciado un proceso de optimización de costes en todas sus áreas. El proceso pasa por concentrar su operación de compra

ipmark.com - - 01/12/2011

New Pricing Model Lets Users Rent Research Articles

Cambridge Journals, the academic journal publishing division of Cambridge University Press, is offering a solution to cash-strapped researchers: 24-hour rentals of articles from its journals, for £3.99,

paidcontent.org - - 30/11/2011

Adobe acquires Efficient Frontier

dobe has bought ad buying and optimisation platform Efficient Frontier to bolster its Digital Marketing Suite business. The acquisition will enable Adobe to execute multi-channel digital campaigns and integrate

nma.co.uk - - 30/11/2011

For first time in history, TV ownership declines

Nielsen, the TV ratings people, are out with the 2012 edition of their Television Audience report. Much of this is a repackaging of data released previously by Nielsen to its clients. But I hadn't seen it before. Amidst

kansascity.com - - 30/11/2011

Starcom MediaVest and Mindshare battle for £230m global Heineken account

Heineken is looking to consolidate its estimated £230m global media planning and buying business into either incumbent agencies MediaVest or Mindshare, in an attempt to achieve cost efficiencies.

mediaweek.co.uk - - 30/11/2011

Páginas