Internacional

Pinterest permitirá programar la publicación de vídeos

Pinterest ha lanzado cuatro novedades para incentivar que las marcas suban vídeos en la plataforma

trecebits.com - - 11/07/2019

Accenture y Deloitte lideran el mercado de adquisiciones de agencias publicitarias en Europa durante el primer semestre

El primer gran grupo publicitario que aparece en la clasificación es Dentsu, que ha gastado un total de 156 millones en tres adquisiciones

dircomfidencial.com - - 11/07/2019

Vodafone narrows the field in global media review

WPP and Denstu Aegis Network look to be the front-runners in the race for Vodafone's estimated £400mglobal media planning and buying account.

campaignlive.co.uk - - 11/07/2019

China está preocupada con Libra, la criptomoneda de Facebook

Libra puede estar empujando a los países a crear su propia moneda digital controlada por cada banco central, lo que podría generar una revolución monetaria internacional a la que solo algunos países podrían afrontar.

wwwhatsnew.com - - 11/07/2019

La nueva guerra de la televisión no se libra con precios, sino con contenidos

En Hollywood se llama desde hace tiempo the streaming wars, la guerra de la televisión a la carta. Warner crea una plataforma propia para arrebatar 'Friends' a Netflix y NBC hace lo mismo con 'The Office'

elpais.com - - 11/07/2019

Coca-Cola was the biggest brand winner from Netflix's 'Stranger Things' season 3. Here are the other brands that got a sizable boost. (NFLX)

The third season of the hit Netflix show, which debuted on July 4, featured more than 100 brands, Concave, a firm that tracks and analyzes brands in entertainment, found.

businessinsider.com - - 11/07/2019

Pinterest launches first major video updates after IPO

Social network that promotes 'inspiration' is forecast to hit billion-dollar ad revenue mark next year. Brands and creatives can now schedule video content in advance

campaignlive.co.uk - - 11/07/2019

Instagram's New Explore Ads Signal Potential Changes to Organic Reach

Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed.

emarketer.com - - 10/07/2019

Nielsen podcasting tool to grant a 'deep understanding' of listener buying habits

Nielsen has launched Nielsen Podcast Listener Buying Power Service, an analytics tool providing insights matching podcast listeners by genre with their buying habits.

thedrum.com - - 10/07/2019

Chrome deploys ad blocker as Mozilla makes privacy play

Google Chrome, with over two thirds of market share, has rolled out its ad quality requirements globally. The news comes as challenger Mozilla plots a subscription play to ensure user privacy.

warc.com - - 10/07/2019

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