Investigación

Kantar da la bienvenida a la innovación a través de su ecosistema iLab

Twitter, Coca-Cola, Audiense y la Said Business School de la Universidad de Oxford se unen a la empresa para alterar el proceso de innovación en marketing.

marketingdirecto.com - - 24/06/2022

Meta Revamps Targeting System For Housing, Employment And Credit Ads

Its new machine-learning system "will work to ensure the age, gender and estimated race or ethnicity of a housing ad's overall audience matches the age, gender, and estimated race or ethnicity mix of the population eligible to see that ad."

mediapost.com - - 24/06/2022

Amazon Web Services Inks Partnership With Trade Desk Over UID2 Cookieless Solution

Marketers can integrate their data with publisher audiences with less data leakage

adweek.com - - 23/06/2022

Telegram supera los 700 millones de usuarios

Esta cifra supone un incremento de más de 200 millones de usuarios en tan sólo un año, pues fue a principios de 2021 cuando Telegram anunciaba haber superado los 500 millones

trecebits.com - - 23/06/2022

Meta Agrees to Alter Ad Technology in Settlement With U.S.

The Justice Department had accused Meta’s housing advertising system of discriminating against Facebook users based on their race, gender, religion and other characteristics.

nytimes.com - - 23/06/2022

Seven in ten ad campaigns fail to generate meaningful ROI

Seventy percent of ad campaigns generate a return on investment (ROI) that calls their profitability into question, according to research presented at the Cannes Lions International Festival of Creativity 2022.

warc.com - - 23/06/2022

Teads lanza en Cannes Lions un programa para medir la atención publicitaria

Teads avanza en la medición de la atención con el lanzamiento de Teads Attention Program. El programa equipará a las marcas con informes de métricas de atención dentro de Teads Ad Manager.

dircomfidencial.com - - 23/06/2022

Batalla de medidores, funnel en medios y modelos de suscripción. ¿ComScore o GfK?

Laura Muñoz explica en el Podcast 101 los distintos medidores de audiencias en medios de comunicación y las diferencias que hay respecto al modelo tradicional de Analítica y la medición de datos en medios.

marketingdirecto.com - - 22/06/2022

Nielsen rival VideoAmp wins backing from TelevisaUnivision for currency and planning

Deal announced at Cannes provides key endorsement for VideoAmp's ability to accurately represent Hispanic audiences

adage.com - - 22/06/2022

Over 80% of ads fail to reach 'attention threshold'

Eighty-five percent of ads fail to reach the “attention threshold” that is needed to make an enduring impact from a brand-building perspective, according to research discussed at the Cannes Lions International Festival of Creativity 2022.

warc.com - - 22/06/2022

Páginas