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News Corp. Profits Fall

Drop due in part to hacking scandal. News Corp. shareholders may now have more to gripe about on the heels of its annual meeting aside from an unpopular board of directors and the family that leads it. On Wednesday

adweek.com - - 03/11/2011

News Corp. Profits Fall

Drop due in part to hacking scandal. News Corp. shareholders may now have more to gripe about on the heels of its annual meeting aside from an unpopular board of directors and the family that leads it.

adweek.com - - 03/11/2011

Sales up, ad revenue stalled at FT Group

The FT Group, publisher of the Financial Times, has seen its sales grow 6% in the first nine months of the year, according to the trading statement of its parent company Pearson. Digital subscriptions have

mandmglobal.com - - 03/11/2011

It's Time for Online Advertising to Move Beyond Old-Fashioned 'Audience' Buying

New Technology Allows Marketers to Target Buyers Down to the Prospect's Tiniest Attributes. When the online display industry got started over a decade ago, advertisers were focused on buying "eyeballs."

adage.com - - 03/11/2011

Arce Media presenta la mayor base de datos digitalizada de la publicidad

La compañía Arce Media, especializada en medir la actividad publicitaria de los medios convencionales desde hace más de 10 años, ha presentado a la Comisión de Medios de AEA, Asociación Española de

prnoticias.com - - 03/11/2011

JPMorgan Chase Keeps Incumbent Zenith

After conducting a media review earlier this year, JPMorgan Chase said it is keeping its business at incumbent Zenith Media. Last week multiple sources told Adweek the banking giant informed agencies its $400 million

adweek.com - - 02/11/2011

AOL reduce sus pérdidas el 98,8 % en los nueve primeros meses de 2011

El portal de internet AOL anunció hoy que en los nueve primeros meses del año perdió 9,7 millones de dólares, el 98,8 % menos que en el mismo periodo de 2010, después de que sus ingresos por publicidad subieran por

expansion.com - - 02/11/2011

Facebook consigue 7 de cada 10 dólares invertidos en publicidad en redes sociales

Más que nunca, los profesionales de marketing creen que sus marcas deben comprometerse con los consumidores en las redes sociales y la publicidad es una herramienta cada vez más exitosa para hacerlo.

puromarketing.com - - 02/11/2011

Eurostar appoints JCDecaux Airport to sell St Pancras International

JCDecaux Airport, the airport advertising media owner, has won a competitive tender to manage the sales of digital advertising in the Eurostar terminal at St Pancras International Station. It will be the first time digital outdoor

mediaweek.co.uk - - 01/11/2011

Aegis leads the pack with strong Q3 numbers

Aegis has “outperformed the market” on the back of reporting organic revenue growth of 11.2% in the third quarter and up 8.9% in the first nine months of 2011. Total revenue for the Retained Group, excluding Synovate,

mandmglobal.com - - 01/11/2011

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