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Snap, Spotify and Activision dominate experiences at Cannes Lions 2019

Once again, tech and social media giants created experiences along the Croisette to engage with adland.

campaignlive.co.uk - - 21/06/2019

Quibi's Pre-Launch Ad Commitments Already At $100 Million

The designed-for-mobile, short-form video platform has already secured $100 million in advertising commitments. The commitments are from six advertisers: Google, Procter & Gamble, PepsiCo, Walmart, Progressive and Anheuser-Busch InBev.

mediapost.com - - 21/06/2019

Publicidad online VS offline, ¿dónde invierten los eCommerce?

Las fuentes de tráfico web, qué áreas de marketing se consideran más valiosas, objetivos del marketing o cómo evolucionará el presupuesto y la intención de anunciantes en el canal digital (Kanlli)

elpublicista.es - - 20/06/2019

Here’s who owns everything in Big Media today

Netflix buys stuff from the studios, but it’s making its own stuff, too, and it’s selling it directly to consumers. That’s one of the reasons older media companies are trying to compete by consolidating.

vox.com - - 20/06/2019

Meg Whitman brings big ad deals to Quibi, but isn't caving to all demands

Quibi is getting $100 million in advertising from the likes of Procter & Gamble Co. and Progressive, but it’s investing in talent like Steven Spielberg to go up against the likes of Netflix, Amazon Prime, Apple and Hulu

adage.com - - 20/06/2019

Cannes Lions reconoce a Mindshare como la Red de Medios del Año

Mindshare ha sido reconocida como la Red de Medios del año en Cannes Lions. Este galardón se obtiene a partir de los puntos acumulados por los Leones obtenidos en el Festival.

dircomfidencial.com - - 20/06/2019

Las suscripciones online a medios de comunicación apenas alcanza el 10% en España

El informe News Report 2019 elaborado por el Instituto Reuters dibuja un escenario mediático digital marcado por el dominio de las redes sociales, la falta de confianza en las noticias y un modelo de suscripción que no funciona.

marketingdirecto.com - - 20/06/2019

WPP: Kantar Stake Sale Is On Pace

WPP's plans to sell a majority stake of its Kantar research division is on course, the company said. The sale is "progressing in line with our expectations," the company said. A deal is expected by the end of this month, according to reports.

mediapost.com - - 20/06/2019

Twitch compra Bebo, la red social que tuvo éxito hace 13 años

AOL compró Bebo por 850 millones de dólares en marzo de 2008, pero la vendió en 2010, cuando la red ya no tenía tanto éxito y los usuarios comenzaron a migrar a otras plataformas.

wwwhatsnew.com - - 20/06/2019

Altice Appears Primed to Offload Teads

Although Cannes Lions is billed as a “festival of creativity,” the tempting nature of a June week on the French Riviera and charging it to an expense account has somehow drawn other sectors of the industry to claim it as their own gathering.

adweek.com - - 20/06/2019

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