Negocio

Los diarios relajan sus muros de pago para subir su audiencia en el nuevo medidor digital

El aumento de las suscripciones no logra compensar la caída de los ingresos por publicidad de los grandes editores españoles

theobjective.com - - 25/01/2022

Three U.S. states, D.C. sue Google over location-tracking

Texas, Indiana, Washington State and the District of Columbia sued Alphabet Inc's Google on Monday over what they called deceptive location-tracking practices that invade users’ privacy.

reuters.com - - 25/01/2022

How The Newsette’s founder built a $40M media company in 2021

Daniella Pierson diversified her newsletter business by building a creative agency to better serve the media company's advertising clients.

digiday.com - - 25/01/2022

Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media

Advertisers continued to shift their spending out of traditional linear television and into newer media channels.

mediapost.com - - 25/01/2022

Más País-Equo propone prohibir la publicidad de coches diesel y gasolina a partir de 2025

Propone que, a partir de 2025, esté prohibida su publicidad en medios de comunicación, vallas publicitarias y publicaciones académicas. Y dos años más dan para el patrocinio deportivo, cultural, de instituciones educativas, 

elperiodicodelaenergia.com - - 25/01/2022

Confiant detecta irregularidades en la gestión del consentimiento de usuarios por parte de Marfeel

La compañía de ciberseguridad alertó a IAB Europa sobre que el proveedor español estaba pasando una cadena de consentimiento sin actuar como gestor del mismo.

dircomfidencial.com - - 25/01/2022

El “frente común” contra Google pierde fuerza por las fricciones entre los dueños de la prensa

No se espera que la patronal de la prensa (AMI) tenga voz ni voto en las negociaciones con Google sobre su nuevo sistema de agregación de noticias

vozpopuli.com - - 25/01/2022

Kohl's Puts Its $240 Million Media Account Up for Review

The evaluation comes as the retailer is under pressure from activist investors to sell. Publicis Groupe’s Zenith has previously held the retailer’s media account for the past nine years.

adweek.com - - 25/01/2022

Google asks a judge to dismiss Texas antitrust lawsuit about its ad business

In the filing, the company argued that the lawsuit isn’t “credible” and that the state failed to establish that the company’s ad business has run afoul of antitrust laws.

techcrunch.com - - 24/01/2022

WFA offers guide for DEI-conscious media planning and buying

DEI is not just a task for creative and HR teams, the guide's authors argue: Planning and buying choices play a critical role in supporting diverse voices and controlling whether hate speech and misinformation get funded.

campaignlive.co.uk - - 24/01/2022

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