Negocio

AMI advierte al sector sobre el peligro del lanzamiento de Bard en España

La AMI denuncia que la herramienta Bard, lanzada en España por Google, realiza una utilización masiva de los contenidos de los medios, sin citar siquiera sus fuentes

elpublicista.es - - 17/07/2023

Under Armour names OMD global media AOR

OMD has won Under Armour's global media account, spanning the Americas and EMEA. The sportswear brand’s account was previously held by Publicis Media.

campaignasia.com - - 17/07/2023

Bose Hires VaynerMedia as Global Brand Agency

This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global agency of record 

adweek.com - - 17/07/2023

Nuevos rumores de unión entre Publicis Groupe y Vivendi desatan la especulación del mercado

Tras los rumores de fusión de 2021 , esta vez lo señala la revista francesa Challengers 

programapublicidad.com - - 13/07/2023

Advertisers hungry for AI may be to blame for its increased risks

As agencies rush to launch AI products, the potential for legal and social ramifications is only growing.

adage.com - - 11/07/2023

Global media spend surpassed $400bn in 2022

Spend went up by more than 6%, led by growth in digital, new report shows.

campaignlive.co.uk - - 11/07/2023

Omnicom Buys Ptarmigan Media To Boost Financial Services Division

Ptarmigan Media is a specialist agency offering comprehensive media and marketing solutions to financial services brands, serving clients across APAC, EMEA, and North America. 

benzinga.com - - 11/07/2023

Entravision acelera en España con las adquisiciones de Adsmurai y BCNMonetize

La filial de Univision ha comprado el 51% de las acciones de Adsmurai por 13 millones de euros y se reserva la opción de adquirir la totalidad.

dircomfidencial.com - - 10/07/2023

Mediaset irrumpe en la guerra por Prisa y complica los planes de Vivendi

El grupo Mediaset ha dado un golpe sobre la mesa en el tablero mediático español al abrir la puerta a la compra de la Cadena Ser si es que Prisa pone en venta su unidad de radio.

theobjective.com - - 08/07/2023

MediaMath Owes More Than $100 Million To At Least 200 Companies, Including Magnite And PubMatic

According to the filing, MediaMath has between $100 million and $500 million in liabilities. It has estimated assets of somewhere within that same range and owes money to between 200 and 999 creditors.

adexchanger.com - - 05/07/2023

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