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WPP cuts revenue forecast as US tech spending slows

Ad agency lowers annual guidance after technology companies reduce marketing spend

ft.com - - 06/08/2023

Retail Media Drives Most Growth In Digital Ad Spend

The rebound in demand is a sign that brands are more active about reaching shoppers who are less burdened by rising consumer prices.

mediapost.com - - 05/08/2023

Grupo Prisa y TV Azteca unen fuerzas en una alianza que revoluciona el panorama publicitario

La alianza comercial entre TV Azteca y Grupo Prisa se realizará a través de Azteca Digital, lo que permitirá ofrecer a los anunciantes una base de más de 50 millones de visitantes únicos

puromarketing.com - - 02/08/2023

UK adspend flat in Q1, but uplift in sight for full year

British advertising remained stable in the first quarter of the financial year 2023 with flat year-on-year spending of £9 billion, the AA/WARC Expenditure Report shows.

warc.com - - 27/07/2023

Atresmedia crece en ingresos netos en el primer semestre de 2023

Atresmedia logra en el primer semestre de 2023 unos ingresos netos de 472,9 millones de euros lo que supone un incremento del 2,8%. El EBITDA es de 88,6 millones de euros, superando los 88,3 millones de euros del 2022.

lapublicidad.net - - 27/07/2023

Snap’s sales forecast misses estimates on ad demand, shares fall

Snap, which develops the Snapchat social media app, has been significantly changing its advertising business.

adage.com - - 26/07/2023

YouTube returns to growth in Q2

As Google recovers from an advertising retraction, CFO Ruth Porat has been handed a new role overseeing parent Alphabet’s experimental bets.

campaignlive.com - - 26/07/2023

Podcasts attract nearly 60% of digital audio ad spend in Europe

Two-thirds (68%) of publishers’ audio ad revenue comes from podcasts, according to a Group M Nexus survey.

campaignlive.co.uk - - 26/07/2023

Televisión, único medio con caídas de inversión en el primer semestre

La inversión publicitaria en medios creció un 2,8% en el primer semestre, hasta un volumen de 3.184,1 millones de euros. Cine y Exterior registraron los mayores incrementos.

 

ipmark.com - - 25/07/2023

S4 stutters as clients pull back in May and June

S4 Capital has substantially downgraded its predicted 2023 organic revenue growth after Q2 net revenue came in below budget.

google.com - - 24/07/2023

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