Agencias

Global ad growth to slow in 2020 due to weakening economy

GroupM forecast predicts slowdown in TV, uptick in digital. It predicts global advertising will decelerate further in 2020 and 2021, coming in at a pace of 3.9 percent and 3.1 percent, respectively

adage.com - - 09/12/2019

OMD EMEA appoints development and performance chiefs

OMD EMEA has appointed Oliver Stroh as chief development officer and Cristina Sagarduy as chief performance officer.

campaignlive.co.uk - - 09/12/2019

“El 30% de los ingresos vienen de trabajos que no existían en 2017”

Colomer sostiene que hay grandes oportunidades en la transformación que viven las agencias de medios, desde el ‘marketing’ masivo hacia el de precisión

elpais.com - - 09/12/2019

Hedge Funds Are Betting On Omnicom Group Inc. (OMC)

Hedge funds are known to underperform the bull markets but that's not because they are terrible at stock picking. Hedge funds underperform because their net exposure in only 40-70% and they charge exorbitant fees.

yahoo.com - - 08/12/2019

WPP, Bain Complete Kantar Transaction

WPP has completed its agreement, announced earlier this year, to sell roughly 60% of its research arm Kantar to Bain Capital Private Equity.

mediapost.com - - 06/12/2019

BMW convoca un megapitch en el que margina a las agencias tradicionales

Entre los participantes figuran Accenture y la consultora tecnológica Cognizant. También ha recibido una invitación S4 Capital y su filial Mediamonks.

marketingdirecto.com - - 05/12/2019

Planner Media compra la consultora de transformación digital y multimedia Metric Salad

La agencia española añade valor a su portoflio de servicios en el ámbito digital y la consultoría de datos

elpublicista.es - - 05/12/2019

Equmedia comienza a trabajar para Toys R Us

El mix de medios incluye televisión, cine y radio, así como acciones en soportes digitales en el periodo clave de compra de los regalos navideños.

ipmark.com - - 04/12/2019

Omnicom's cultural consultancy Sparks & Honey is launching a new SaaS platform that it claims can help brands weather disruption, and brands like Dairy Management and EA are already using it

Omnicom's cultural consultancy Sparks & Honey is rolling out Q, a new self-service SaaS platform that promises to use artificial intelligence to turn cultural trends into actionable insights.

businessinsider.com - - 04/12/2019

Enrique de la Torre, nuevo CEO de Infinity Media

Enrique de la Torre, hasta ahora Director General de la oficina en Madrid de Infinty Media, ha sido nombrado CEO de Infinity Media Solutions, en sustitución de Alberto Gost

lapublicidad.net - - 04/12/2019

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