Internacional

Ipsos Iris moves into CTV with integration of OzTam BVOD data

Ipsos has partnered with OzTam to integrate broadcast VOD (BVOD) data into Ipsos Iris, IAB Australia’s digital audience currency, to provide cross-channel video audience measurement.

the-media-leader.com - - 27/02/2024

The time is now for cross-media measurement

In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it.

the-media-leader.com - - 27/02/2024

The New York Times ultima una herramienta de segmentación publicitaria con inteligencia artificial generativa

A lo largo del segundo semestre The New York Times enriquecerá su oferta comercial con una nueva solución potenciada por inteligencia artificial generativa que ofrecerá a los anunciantes recomendaciones sobre dónde ubicar sus campañas 

dircomfidencial.com - - 23/02/2024

UK social media users spend the most time on TikTok

According to the Digital 2024: United Kingdom report from social media-led agency We Are Social and media intelligence company Meltwater, the average time per month that active users spent using TikTok’s app on Android was 49 hours 

the-media-leader.com - - 23/02/2024

Google introduces advanced AI capabilities to advertisers through Gemini integration

Google announced on Thursday its plans to enhance its advertising products with the integration of its Gemini artificial intelligence models, aiming to offer advanced AI capabilities to a broader range of its customers. 

readwrite.com - - 23/02/2024

Transparency biggest obstacle in CTV advertising

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency

advanced-television.com - - 22/02/2024

Small budget, big results: Why brands should turn to dynamic advertising

With marketing budgets squeezed, dynamic digital OOH offers cost-effectiveness, ease of implementation and adaptability.

the-media-leader.com - - 22/02/2024

WPP informa de un aumento del 2.9% en los ingresos y un sólido rendimiento en sus agencias integradas y GroupM del +3.2% LFL

GroupM, la unidad de planificación y compra de medios, experimentó un crecimiento del 4.9% en todo el año y del 5.7% en Q4

programapublicidad.com - - 22/02/2024

AI solutions for digital advertisers to boost campaign efficacy in Europe

As brands and agencies rapidly embrace the adoption of artificial intelligence (AI) tools, 87% report positive impacts on campaign efficacy and ROI

thedrum.com - - 21/02/2024

AI solutions for digital advertisers to boost campaign efficacy in Europe

 

As brands and agencies rapidly embrace the adoption of artificial intelligence (AI) tools, 87% report positive impacts on campaign efficacy and ROI

thedrum.com - - 20/02/2024

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