3 ways to get more out of marketing mix modeling amid cookie loss & regulatory change

As signal loss and regulatory change increasingly hamper media measurement, a return to marketing mix modeling is crucial, writes Gartner’s Matt Wakeman. But the strategy proves most effective if a handful of specific optimization tactics

Link de la noticia: 
https://www.thedrum.com/opinion/2023/05/22/3-ways-get-more-out-marketing-mix-mod...