Internacional

Twitter paga su primer plazo de deuda tras la multimillonaria compra de Elon Musk: la red social esquiva la quiebra por el momento

Musk pidió prestados 12.500 millones de dólares con el fin de hacerse con el control de la compañía y, con este primer pago, Twitter por ahora no tendrá que declararse en quiebra.

businessinsider.es - - 31/01/2023

Avances en FLEDGE, el protocolo de retargeting de Privacy Sandbox

FLEDGE es un sustituto de las cookies más viable que otras soluciones del mercado porque imita los procesos existentes de la publicidad digital 

programaticaly.com - - 31/01/2023

Publicis Performance Marketing Unit Acquires Influencer Platform Perlu

Publicis Groupe-owned performance marketing agency CJ, which specializes in affiliate marketing, has acquired Perlu, a Syracuse, New York-based influencer networking and technology platform.

mediapost.com - - 31/01/2023

EE.UU. estrecha el cerco sobre TikTok: su CEO deberá testificar en el Congreso

Shou Zi Chew, CEO de TikTok comparecerá el próximo mes de marzo en el Comité de Energía y Comercio del Congreso de Estados Unidos.

marketingdirecto.com - - 31/01/2023

Comienza la absorción de Mediaset España por MFE

Los consejos de administración de la compañía radicada en Holanda MFE-Media for Europe (la antigua Mediaset italiana) y de Mediaset España han firmado el proyecto común para la fusión 

digimedios.es - - 31/01/2023

EssenceMediacom launches as the world's largest media agency network

EssenceMediacom, part of WPP’s media investment arm GroupM, officially launches today, nine months after the merger of the two media agencies was announced.

adage.com - - 31/01/2023

ChatGPT To Media Planners: Reduce Ad Spending In A Recession

"It keeps telling me the answer is all lower funnel stuff, not advertising," says a top executive at a big agency holding company who has been using the generative AI platform for advice on how to prepare for an economic downturn.

mediapost.com - - 31/01/2023

Retail media networks attract ‘reluctant buyers,’ ANA finds

A new ANA report analyzes the growing retail media network trend, finding that many are attracting “reluctant” brand buyers.

adage.com - - 31/01/2023

China's Baidu to launch ChatGPT-style bot in March - source

Chinese internet search major Baidu Inc (9888.HK) is planning to launch an artificial intelligence (AI) chatbot service similar to OpenAI's ChatGPT in March, a person familiar with the matter told Reuters.

reuters.com - - 31/01/2023

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit

It might be difficult for advertisers to turn their backs on Google completely but it’s getting a lot easier for them to look away these days.

digiday.com - - 30/01/2023

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