Internacional

Autoplay Video Ads Are Coming to Facebook Messenger

The social network confirmed that the same autoplay video ads that have been available for Facebook’s News Feed and Instagram are now available on its messaging application for all advertisers.

adweek.com - - 20/06/2018

España encoge en la shortlist de Media en Cannes Lions con apenas 3 nominaciones

En 2017 España conseguía emplazar 9 piezas finalistas en la lista corta de Media en Cannes Lions. Doce meses después nuestro país ha logrado apenas 3 nominaciones esta sección.

marketingdirecto.com - - 20/06/2018

Instagram supera los 1,000 millones de usuarios y lanza app de TV

IGTV es el servicio de video vertical libre de la limitación del minuto que hasta ahora priva en la plataforma. Estará disponible en las próximas semanas.

forbes.com.mx - - 20/06/2018

YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time

YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads before a formal launch, target better and remix ads in real-time.

campaignlive.co.uk - - 20/06/2018

Disney no se quiere quedar sin 21st Century Fox y eleva su propuesta inicial

Tras la ofensiva de Comcast, Disney eleva su acuerdo para conseguir, finalmente, hacerse con 21st Century Fox, los canales Nat Geo y Hulu.

marketingdirecto.com - - 20/06/2018

Ebiquity: $45bn in global profit up for grabs for brands that optimise better

If brands were to allocate their marketing spend better they could realise about $45bn (£34.2bn) more profit globally each year, a study by Ebiquity published today at Cannes has shown.

campaignlive.co.uk - - 20/06/2018

GroupM predice un crecimiento global de la inversión publicitaria del 4,5% este 2018

GroupM lanza sus predicciones de inversión publicitaria, determinando un 4,5% de crecimiento para 2018 y un 3,9% para 2019, con preponderancia de digital.

marketingdirecto.com - - 20/06/2018

Teads lanza en Cannes una solución de vídeo publicitario con Realidad Aumentada

El formato inRead AR permite a los usuarios interactuar con la marca a través de realidad aumentada desde la propia pieza publicitaria.

programapublicidad.com - - 20/06/2018

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.

campaignlive.co.uk - - 19/06/2018

T-Mobile Partners With WPP’s Essence and Takes Some Media Planning and Buying Duties In-House

T-Mobile is taking “some key responsibilities” related to its media strategy, search and analytics in-house and has formed a new partnership with WPP’s Essence to help.

adweek.com - - 19/06/2018

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