Internacional

Targeted online ad campaigns face profitability problem

Advertisers should be cautious when running targeted online ads because this practice is less likely to be profitable than simply running an untargeted campaign, a study finds.

 

warc.com - - 22/09/2023

For premium publishers, proving an advertiser’s return on investment is more important than ever

One of the top takeaways from this year’s Digiday Publishing Summit in Key Biscayne, Fla. was that while ad revenue is starting to flow back into the market, advertisers are asking for more proof that they’re going to get a return 

digiday.com - - 22/09/2023

Regresa a México Social Media Week: el evento que explora las tendencias en redes sociales

Para hacer que la industria del marketing y las redes sociales continúe evolucionando, se necesita la participación de distintos players que se congreguen en espacios físicos o digitales con el objetivo de discutir los nuevos desafíos 

marketing4ecommerce.mx - - 22/09/2023

Wavemaker, la agencia con mayor volumen de nuevo negocio en el mundo

Publicis Media ha sido el principal grupo, con mayor volumen de nuevo negocio en el primer semestre de 2023, seguido de Mediabrands y GroupM.

ipmark.com - - 22/09/2023

Instagram superará en ingresos a Facebook en pocos años

En un futuro próximo el gran motor de facturación de Meta será Instagram en lugar de Facebook. Así lo prevé un nuevo informe publicado por el servicio de inteligencia de marketing WARC

dircomfidencial.com - - 22/09/2023

Digital Audio Advertising: A Vital Component of Your Next Multi-Channel Marketing Strategy

 

The world of audio is changing, and the possibilities for advertisers in the space are growing. 

exchangewire.com - - 21/09/2023

Advertising, reimagined: How CTV is changing ad strategies across the board

If the last few years were the era of explosive growth for connected TV (CTV), this year will be remembered for its transformation. 

insiderintelligence.com - - 21/09/2023

Google habría ajustado las subastas publicitarias para alcanzar sus objetivos de ingresos

Google podría haber modificado sus subastas publicitarias para garantizar el cumplimiento de sus objetivos de ingresos, aumentando a veces los precios de los anuncios hasta en un 5%

programaticaly.com - - 21/09/2023

ID5, Microsoft Advertising Deal Supports Publishers In Cookieless Transition

ID5 announced a collaboration with Microsoft Advertising as the "advertising world gets ready to pivot on its access in just a few months". The partnership relies on support from Microsoft Monetize, the SSP that comes from it's acquisition of Xandr.

mediapost.com - - 21/09/2023

Instagram Ad Spend On Track To Surpass Facebook

With faster growth than Facebook, it's "only a matter of time" before Instagram becomes the world's largest social platform by ad revenue, according to a new forecast.

mediapost.com - - 20/09/2023

Páginas