Internacional

Meta no está construyendo su propio metaverso, hay cambio de planes Wwwhat's new?

Mucho dinero, muchos ingenieros y poco tiempo después, Nick Clegg, presidente de Asuntos Globales de Meta, dice que no es exactamente cierto, que Meta no quiere construir su propio metaverso.

wwwhatsnew.com - - 24/05/2022

How Disney+ will include ads in movies as new ad model comes into focus

Rita Ferro, president of advertising sales, expanded on streamer’s ad plan during Ad Age TV Pivot.

adage.com - - 24/05/2022

TikTok se mira en el espejo de Twitch y clona sus suscripciones de pago para directos

Consciente del fenomenal gancho de Twitch, TikTok ha decidido seguir los pasos de esta plataforma con el lanzamiento en fase beta de suscripciones de pago para directos.

marketingdirecto.com - - 24/05/2022

Oh Snap! Social media stocks lose billions after Snapchat parent warning

Snap Inc (SNAP.N) shares plunged more than 40% and sparked a sector-wide selloff on Tuesday after a profit warning from the Snapchat parent signaled tough times ahead for the once-booming digital ad industry.

reuters.com - - 24/05/2022

Youtube permitirá que las marcas limiten la frecuencia con la que los espectadores ven sus anuncios

YouTube presenta su nueva herramienta de frecuencia cuyo objetivo es que las marcas decidan y controlen cuantas veces sus anuncios son mostrados, estableciendo límites semanales.

lapublicidad.net - - 24/05/2022

Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'

According to a study spanning 35 campaigns from 20 of the world’s largest advertisers, conducted by Innovid and the ANA, CTV’s much-cited frequency problem is “highly exaggerated.”

mediapost.com - - 24/05/2022

Zuckerberg sued by DC attorney general over Cambridge Analytica data scandal

Karl Racine accuses Facebook co-founder of direct knowledge of policies that allowed firm to gather data of millions of Americans

theguardian.com - - 24/05/2022

Why Retail Media Is Collapsing Funnels, Boosting Margins

When you look at the numbers -- specifically, the margins -- behind the burgeoning retail media marketplace, it’s east to understand why physical retail and location-based chains are increasingly entering it.

mediapost.com - - 24/05/2022

Twitter anuncia su nueva función, Super Followers Spaces

“Super Followers Spaces” es un elemento pensado para ayudar a los creadores de contenido con suscripciones de pago a construir espacios exclusivos dentro de su comunidad incorporando audios en vivo.

lapublicidad.net - - 23/05/2022

The Death Of Linear TV Is Being Greatly Exaggerated

TV is not dead, nor is it dying. It is in an evolutionary state. What we have now is a fragmented viewing experience across multiple devices (TV, desktop, mobile, tablet) and services (linear TV, OTT, CTV). And they’re all fighting for viewers’ attention

adexchanger.com - - 23/05/2022

Páginas