Internacional

Facebook Ad Expansion Slows, Advertiser Backlash Cited

Facebook's turbocharged ad expansion has cooled to a 16% growth rate in Q3, down about half the rate of the beginning of the year, according to Standard Media Index estimates

mediapost.com - - 18/12/2018

Global TV Ad Spend Up 1% In 2018

Linear TV has a 41.9% share of all worldwide advertising in 12 key markets -- the U.S., UK, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan and Russia.

mediapost.com - - 18/12/2018

From reach to addressable: TV is at a crossroads

Time spent viewing linear TV around the world may be declining but its reach remains unparalleled, while the spread of smart and connected TVs is set to open up new opportunities for advertisers, according to a new WARC report.

warc.com - - 18/12/2018

CBS Says Les Moonves Will Not Receive $120 Million Severance

The company announced that Mr. Moonves, who was forced out in September after multiple allegations of sexual misconduct, had breached his employment contract.

nytimes.com - - 18/12/2018

Havas Group y PHD, mejores redes de publicidad y medios en Cristal Awards

Las agencias Havas y PHD se han alzado como las mejores redes de agencias de publicidad y de medios de 2018 en los premios Cristal Awards, los galardones que premian los trabajos más innovadores en el sector de la publicidad.

ipmark.com - - 18/12/2018

El 45% de los espectadores usa otro dispositivo móvil mientras mira la televisión

El 71% busca información complementaria mientras un tercio compra lo que ve o comparte opiniones en redes y plataformas de mensajería ( Nielsen, Total audience report)

elpais.com - - 18/12/2018

El Observatorio Audiovisual Europeo publica un estudio sobre el impacto del Brexit

El Observatorio Audiovisual Europeo, dependiente del Consejo Europeo, acaba de hacer público un estudio sobre el impacto que tendrá en el sector audiovisual la próxima salida del Reino Unido de la Unión Europea (Brexit).

digimedios.es - - 18/12/2018

Google Debuts Pay For Conversions In Display Advertising

The option, released on Thursday, allows advertisers to choose to pay for conversions rather than clicks when using display campaigns.

mediapost.com - - 17/12/2018

Dentsu Aegis To Acquire Videobeat Networks

Dentsu Aegis Network has reached an agreement to acquire a 70% share in Videobeat Networks, a media and content agency in Germany.

mediapost.com - - 17/12/2018

YouTube cracks down on problem content

YouTube removed 7.8 million videos, 1.6 million channels and at least 224 million comments during the third quarter of the year because its community guidelines had been violated.

warc.com - - 17/12/2018

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