Internacional

MediaMonks acquires Caramel Pictures while Mightyhive combines with ProgMedia

MediaMonks has made its first acquisition since itself being acquired by Sir Martin Sorrell’s S4 Capital with film studio Caramel Pictures.

thedrum.com - - 26/04/2019

Facebook prohibe los test de personalidad

A partir de ahora ya no se verán los clásicos «¿Qué clase de trabajador eres?», «Descubre tu puntuación como pareja»… y otros muchas aplicaciones de este estilo que hasta ahora eran bastante comunes en la plataforma.

trecebits.com - - 26/04/2019

LG Electronics calls global media pitch

LG Electronics has called a review of its global media business. Incumbent Havas Media declines to participate  Havas MediaGroup has held the global LG media account outside the US

campaignasia.com - - 26/04/2019

WPP anuncia 4.152 millones de €, un 0,9% más en 1er Trimestre

Para Mark Read, CEO de WPP: “Continuamos progresando en la implementación de nuestra estrategia de tres años para devolver el WPP al crecimiento sostenible.

programapublicidad.com - - 26/04/2019

Comcast in talks to sell its 30 percent Hulu stake to Disney

Disney emerged as 60 percent owner of Hulu in March when it acquired the entertainment assets of 21st Century Fox Inc. for $71 billion. The Burbank, California-based entertainment giant increased its stake last week when it agreed to buy out 

adage.com - - 26/04/2019

Why media context matters for successful ads

Marketers should consider the media context in which their ads appear when seeking to get their messages remembered, drive brand recognition and recall, and launch new products, according to a paper in the Journal of Advertising Research

warc.com - - 26/04/2019

Telecom and media M&A deals have sputtered to a 2-year low, but one area could heat up soon

The trend will likely continue for rest of the year as companies that closed massive deals in the past few years work to integrate their businesses.

businessinsider.com - - 26/04/2019

Amazon gana un 120% más pese a moderar su ritmo de crecimiento

La expasión del negocio de gestión de datos y del de publicidad en su portal de comercio electrónico también se frenan

elpais.com - - 26/04/2019

100 usuarios ya están probando Byte, la sucesora de Vine

Byte ha sido lanzada en versión beta para ser probada por 100 usuarios o desarrolladores

trecebits.com - - 25/04/2019

Fox, NBCUniversal and Viacom to Release New Marketplace for Linear, Digital Ads

Fox, NBC Universal and Viacom have again come together to offer a marketplace for buying linear and long-form digital video. OpenAP 2.0 will be available in time for fall programming.

adweek.com - - 25/04/2019

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