Internacional

French media in crisis as they face their own #MeToo moment

The scale of online abuse by ‘boys’ club’ Ligue du Lol has sent shockwaves through society

theguardian.com - - 16/02/2019

Facebook espía toda tu actividad si considera que eres una amenaza

Entre el contenido que un usuario puede publicar en la red social para convertirse en uno de estos usuarios peligrosos se encuentran comentarios como amenazas que estén dirigidos a la propia Facebook o a sus empleados.

adslzone.net - - 16/02/2019

MediaCom, PHD, OMD, C4 and Telegraph lead Campaign Media Awards 2019 shortlist

MediaCom has picked up the highest number of nominations with 24 entries for the CampaignMedia Awards 2019. PHD received 14 nominations, OMD UK has 10 and Mindshare has nine.

campaignlive.co.uk - - 16/02/2019

Germany looks into tax move on foreign internet firms: report

Germany's finance ministry is looking into the possibility of a 15 percent special tax on online advertising revenue collected by foreign internet companies such as Google or Facebook 

reuters.com - - 15/02/2019

In search of in-app money, Amazon launches rewards program

Tik Tok, Bravo and Disney are among the 20 or so media owners to use Amazon’s products as rewards for loyalty.

digiday.com - - 15/02/2019

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Company told investors operating margin would be squeezed until 2021.

campaignlive.co.uk - - 15/02/2019

Amazon is pushing video search ads to win over big brands skeptical about the platform, but agencies say there are problems with the pitch

The e-commerce giant quietly rolled out video ads in search results six months ago and has been shopping it to performance and brand marketers with a minimum spending requirement of $35,000 to $50,000.

businessinsider.com - - 15/02/2019

Facebook está negociando una multa multimillonaria por sus problemas de privacidad

Facebook está negociando un acuerdo con la Comisión Federal de Comercio que daría lugar a una multa multimillonaria por fallos de seguridad, incluido el escándalo de Cambridge Analytica, aunque no es el único.

wwwhatsnew.com - - 15/02/2019

Google News tendrá que pagar derechos de autor

Los motores de búsqueda de noticias tendrán que pagar derechos de autor a los editores para mostrar extractos de artículos en sus resultados de búsqueda.

marketingdirecto.com - - 15/02/2019

Twitter, la segunda plataforma publicitaria con el mayor ROI en móvil

Por delante se ha situado Facebook, vencedor también en la plataforma de Android, de acuerdo con el ranking Singular ROI Index.

ipmark.com - - 14/02/2019

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