Internacional

La inversión en publicidad móvil supone el 21% del sector en Europa

Rouge Agency, agencia de publicidad digital especializada en AdTech y parte del grupo Telecoming, ha realizado un análisis sobre la situación y perspectivas del mercado de la industria publicitaria digital

lapublicidad.net - - 21/10/2019

Facebook opens search ads to all advertisers

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers.

searchengineland.com - - 21/10/2019

Rubicon Project to simplify header bidding offer with $11m RTK acquisition

Rubicon Project has acquired header bidding tool and services provider RTK.io in an aim to improve simplicity for its publisher partners for $11m.

thedrum.com - - 21/10/2019

More marketers plan to use multi-touch attribution

The number of marketers who plan to use multi-touch attribution (MTA) in their evaluation of consumers’ path to purchase could double within a year, according to a survey by the Mobile Marketing Association.

warc.com - - 21/10/2019

Van a bajar las impresiones orgánicas en Facebook

La red social ha anunciado cambios que afectarán a la presentación y a los elementos de seguimiento de datos que también podrán verse reflejados en la publicidad de tus páginas en la red social.

lapublicidad.net - - 21/10/2019

Por qué Adidas se equivocó poniendo (casi) todos los huevos en la cesta de la publicidad digital

Simon Peel, director global de medios de Adidas, ha revelado recientemente en una ponencia pronunciada en Londres que durante mucho tiempo la marca alemana dio prioridad (injustificada) al performance marketing para ningunear

marketingdirecto.com - - 21/10/2019

Crean la primera lista global de medios certificados para ayudar a agencias y anunciantes en la compra de medios

Aparecen 14.756 medios que se auditan por empresas u organizaciones certificadoras de 19 países (IFABC).

marketingdirecto.com - - 21/10/2019

How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing

Online marketing has gone through three distinct phases so far, where innovation and economic upheaval have more or less systematically brought about the end of one era and a shift toward the next.

adweek.com - - 21/10/2019

The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don’t tell that to the winners of this year’s Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly 

adweek.com - - 21/10/2019

How ABC’s Localish is using Facebook to incubate TV shows

Localish is inverting the model of TV networks cutting short clips from their linear shows to distribute online. Instead, Localish is taking the short videos it has produced primarily for Facebook and packaging them into TV-length episodes 

digiday.com - - 20/10/2019

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