4 of the biggest publishers in the US are forming an ad company to take on The New York Times and Wall Street Journal

Four of the publishers behind some of the most well-known local news brands in the US  have put their rivalries aside to form a new company that will sell ads on all of their behalves.

Link de la noticia: 
http://www.businessinsider.com/gannett-hearst-mcclatchy-and-tribune-launch-adver...