4 Ways to Use Social Data to Win the War of Relevance

According to comScore, millennial attention spans require ads that are just five to six seconds in length. And considering that they spend 61 percent of their time in smartphone applications, 8 percent on the mobile web, 25 percent on desktop 

Link de la noticia: 
http://www.adweek.com/digital/michael-brito-zeno-group-guest-post-4-ways-to-use-...