5 Metrics That Helped Snapchat Change the Narrative About Its Lack of Data

Since revealing its API (application programming interface) last summer, Snapchat has expanded from 10 to 15 measurement partners that help marketers analyze metrics like viewability, brand awareness and conversions.

Link de la noticia: 
http://www.adweek.com/digital/5-new-tools-that-helped-snapchat-change-the-narrat...