50% of all media plans are underinvested by 50%, jeopardizing ROI

While poor ROI might cause brands to pull back on spending, research by Nielsen suggests that media spend needs to be higher to cut through and generate revenue.

Link de la noticia: 
https://www.thedrum.com/news/2022/07/11/50-all-media-plans-are-underinvested-50-...