7 Ways to Ensure Your Out-of-Home Media Is Hooking the Consumer’s Attention

Here are a few ways to keep your audience engaged: Don’t make it hard to love you, Give something away, Make your story fit the space, Pick the right location, Keep it simple, Don’t rely too heavily on tech, Think beyond the phone

Link de la noticia: 
http://www.adweek.com/brand-marketing/7-ways-to-ensure-your-out-of-home-media-is...