Ad Buyers Usually Pay More Than $20 For Connected TV CPMs

 Advertisers, eager to combine the benefits of digital media buying and measurement with the appeal of sound and motion on the biggest living room screen, are paying top dollar to do so—$20 CPMs or more, according to our research.

Link de la noticia: 
https://www.emarketer.com/content/ad-buyers-usually-pay-more-than-20-for-connect...