Ad Targeting Is Moving To A Cohort Model, Especially For Retail

“First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business,. “But the fallacy is the idea that [first-party data] needs to be used for one-to-one marketing.”

Link de la noticia: 
https://www.adexchanger.com/commerce/ad-targeting-is-moving-to-a-cohort-model-es...